The music industry is an incredibly complex space, especially for self-supporting artists. It can be hard to stand out in a crowded market, and even harder to make a living from your music.
Dreamscape, a digital record label built around a YouTube channel, is changing that. The brand has had huge success in the ambient genre, with many of its releases going viral on platforms like TikTok and Instagram Reels.
Dreamscape stands out from other labels because of their commitment to smaller acts and helping them reach a stage where they can live off their music. The channel has grown exponentially since its launch in October 2020, gaining close to half a million subscribers and over 150 million views. Dreamscape differs from other music brands because it focuses on a specific kind of dreamy visual aesthetic and sound that sets it apart from everyone else.
One of the label’s most notable successes has been the release of Øneheart x reidenshi’s “Snowfall,” which has surpassed over 100 million streams on Spotify alone and has become a global hit with over 500,000 videos on TikTok and 400,000 Instagram Reels. Dreamscape has also helped launch the career of its artist Øneheart, who now has over 5 million monthly listeners on Spotify and a dedicated fan base at only 16 years old.
However,
Dreamscape’s success didn’t happen overnight. “Setting up a label independently with no funding was a big challenge,” shares the label’s founder. “We utilized YouTube as a means of promoting music, and this allowed us to cover other areas. Being different from other music brands was also a challenge, but we focused on our vision and stuck to it.”
Dreamscape’s
here success is built on the founder’s passion for the project. They believe that people should always work toward something they are passionate about. “Fast forward a few years, I receive countless messages from supporters mentioning dreamscape has helped with personal issues and allowed them to discover new artists. It’s incredibly rewarding to me knowing I can help people,” they say.
The label’s unique approach has caught the attention of some big names in the music industry. Snoop Dogg used Dreamscape’s music in a comedic Instagram post, and the label’s releases have charted on Spotify and Shazam. Despite the recognition, Dreamscape doesn’t rely on popular artists. Instead, the label is built to support smaller acts and help them scale their careers and thrive in this challenging space.
Dreamscape’s founder has big dreams and aspirations for the label. They want to continue developing a roster of artists and helping them succeed through their platforms. Crossing 1,000,000 subscribers on YouTube would be a significant milestone for the label. The founder also dreams of Dreamscape being featured in a movie or TV show, preferably in the sci-fi genre, inspired by Blade Runner 2049.
The music industry is fast-paced, but audiences will always support unique and original artists. Dreamscape hopes to continue adding that kind of talent to its prestigious roster. The brand’s success is built on a unique approach to promoting emerging artists, focusing on a specific kind of dreamy visual aesthetic and sound that sets it apart from other music brands. With big dreams and aspirations, Dreamscape is a label to watch in the coming years.
