Rubylux

Brighton's Rubylux make 'rock' music that is right out of the radio friendly category, underlined by the fact that latest single I Don't Want Paradise has been C listed by Radio 2, meaning it is only fairly frequent rotation. The World Goes Quiet is their second album - but their first major label release and looks to smooth their sound to catchy, hook laden pop-rock.

The band are singer and guitarist Rob Irving, who has a slightly husky but warm vocal, bassist Clark Coslett-Hughes, Adam Harris on keyboards and drummer Mike Hall. In a way they are a band out of the 1970s, but they also have a modern feel and could easily breeze into the territory currently held by The Script. There is nothing too fashionable about their sound, and in a way that is refreshing. To make the point, the likes of Spiral and Our Design feature guitar solos - and are very English versions of songs that in the hands of say The Killers, would become over-epic.

Mike Hall says the band wanted to make an album where the listener could fall in love with every song and that has meant pouring sugar and adding icing on top in terms of the pop element, which over 12 tracks can become a little too much. But the likes of single I Don't Want Paradise and the album's title track have the right balance of sugary hooks. Where the band stand-out are on their ballads, with Black Sun Needs Sparks and Tell Me Where You Wanna Go the pick. Lovers of New York is another tender moment and even has a slightly Celtic feel, with a touch of violin.

This is an album that is never going to please the musos and there will be sniffy reviews - but this is the sort of grown up pop that has been lacking from British bands for a few years. Rubylux might just have got their timing right.