15 September 2007 (gig)
18 September 2007
The famous ' La Flèche d'Or' club in Paris witnessed an historical treat over the weekend...Hip hop stars had gathered at the venue for a glamorous Yo! MTV Raps party and were given a shock - the man regularly cited as 'the world's greatest DJ', Cash Money, hit the stage with superstar, and 'the world's greatest entertainer', Doug E Fresh.
The impromptu performance was hailed by insiders as "one of the best live mic displays ever." In a twist of fate Doug E's usual DJ had missed his flight from Miami to Paris; Cash Money was asked by Dougie to step to the decks...and they produced a shocking show. Doug E Fresh, whose rap skills were on display to 30 million people at the recent American Idol finale, said he just "let rip" and the results, an hour of hip hop history, were "devastating". The good news for fans is that the performance was captured by MTV who were filming at the Puma party and plan to release the footage.
The intimate party played host to an eclectic mix of choice guests, including Cut Killer, legendary skate champ Scott Bourne, Daft Punk, and the hot new Atlantic Records star Kevin Michaels. The party was to celebrate 'Yo! MTV Raps', a show that single-handedly transformed the music climate across the globe. The show was a phenomenon from day one - the pilot was one of the highest rated programs to ever air on MTV, only Live Aid had ever received greater ratings. Through the 13 year run of the program many significant moments in modern music happened live on air. Superstar feuds regularly played out live on air during interviews - Tupac ultimately served a jail sentence purely on comments he made in an on-air interview about an assault.
To celebrate the significance of the show Puma have teamed up with some of the world's biggest rappers to design their own Yo! MTV Raps shoe. The legendary Big Daddy Kane is among those who have created their own shoe which will soon be revealed, he told us "Yo! MTV Raps changed everything, it brought rap into the mainstream, it changed American music and culture, it is an honour to pay tribute to that."