Sony (label)
20 May 2025 (released)
20 May 2025
Seminal British band WOLF ALICE have returned with new single Bloom Baby Bloom alongside highly anticipated news of their fourth studio album The Clearing, confirmed for release on 29 August via their new global label, Sony Music.
Bloom Baby Bloom marks the beginning of an exiting era for Wolf Alice. A fiercely powerful and fervent introduction to The Clearing, it’s an arresting ode to growth, evolution and expansion in life, music and art. With its rolling bass riff, this first piece of new music in three years is a whip-smart de-testosteroned twist on heavy rock.
From my perspective, this single is simply nothing other than impeccable. Every single section is crafted carefully, the instrumental is dreamy but with this edge of confidence and a fearless nature.
Wolf Alice have showed the entire music industry how you do a return, and it suggest this next album and era could be their most exciting yet.
“I wanted a rock song; to focus on the performance element of a rock song, and sing like Axl Rose, but to be singing a song about being a woman,” Ellie Rowsell notes. “I’ve used the guitar as a shield in the past and playing it has perhaps been some way to reject the ‘girl singer in band’ trope. But I wanted to focus on my voice as a rock instrument, so it’s been freeing to put the guitar down and reach a point where I don’t feel like I need to prove that I’m a musician.”
Written in Seven Sisters and recorded in LA with Grammy-winning master producer Greg Kurstin last year, The Clearing reveals where Wolf Alice stand sonically in 2025, delivering a supremely confident collection of songs bursting with ambition, ideas and emotion.
The video for Bloom Baby Bloom is a collaboration with noted alt-pop director Colin Solal Cardo, famous for collaborations with Charli XCX, Robyn, Christine & The Queens and Phoenix. The video deconstructs a classic rock performance by drawing on Bob Fosse and All That Jazz, featuring a brilliant performance from Ellie in the middle of a host of dancers choreographed by Emmy Award-winning choreographer Ryan Heffington (Euphoria, Sia, Kenzo and Margaret Qualley).
