Just days after being selected for a prestigious slot on 'we7 Presents', Ditto Music band Hitchcock has signed a recording contract worth an initial 25K with German label Dance Street.
Ditto Music , which is already feeding music from its roster of unsigned artists into Spotify, continues to make inroads into the digital distribution market with its latest deal, which will supply content to online streaming service we7, co-founded by Peter Gabriel.
Not only will artists be able to stream and sell their music on we7, but one artist every six weeks will win £10K worth of free promotion through the new 'we7 Presents' feature spot. Every artist signing up to any of Ditto Music's distribution packages - which cover over 700 retailers - before October 7th will automatically qualify for free distribution to we7 and become eligible to win the 'we7 Presents' promotion.
Hitchcock, Ditto's first winners, are currently gaining access and being promoted to we7's multi-million monthly audience. So successful is the Ditto/we7 formula that, just two days into Hitchcock's campaign, they were contacted by Dance Street records - regular users of we7 - and offered a record deal.
Like Hitchcock, future winners will also receive home page splash coverage on we7.com, onsite advertising, newsletter inclusion to over 60,000 subscribers and, most importantly, direct Paypal™ payments for each play they achieve.
Lee Parsons of Ditto Music commented: "We7 have shown that unsigned talent really can find a platform, but too many online stores reserve their promotional efforts for major label content. Hitchock securing a record deal shows you how important exposure like we7 is for undiscovered artists. I hope that other services can see the value of promoting new talent and follow in their footsteps."
