Global boutique management firm Various Artists Management (VAM) has announced a major expansion across its artist management, producer, publishing, and recording divisions. The new wave of 16 international signings caps a year of significant growth for the company, which now operates with a 30-strong team across offices in London, Los Angeles, New York, and Sydney.
Leading the ten new additions to VAM's artist management roster is Perrie Edwards. The former Little Mix member turned solo artist, whose debut single "Forget About Us" has surpassed 51 million streams, joins VAM ahead of her upcoming debut solo album, PERRIE. The management division also welcomes platinum-selling Irish singer-songwriter James Vincent McMorrow, Swedish pop duo Lennixx, and Bay Area artist and filmmaker Bennett Coast. The artist class is completed by Hannah Grae, Karina, Jake Marsh, Jessica Doolan, Vicky Sometani, and Jos Rivers.
VAM has also bolstered its writer and producer roster with the additions of London-based topliner Jo Hill (BTS, Lauv) alongside Los Angeles producers Cowboy Lansky (Nike, Skims, YSL) and Dillon Reed (Tiësto).
Meanwhile, Alternative Songs—VAM’s publishing joint venture with Stellar Songs/Tim & Danny Music—has signed hit songwriter Poppy Baskcomb, who boasts over 1.5 billion streams, alongside BRIT School-trained soul artist Ava Joe. Additionally, Swedish-Ukrainian alt-pop artist Olga Myko has joined 23 Recordings, VAM’s label venture operated alongside partners Atlantic Records, Warner Records, and 10K.
Speaking on the strategic expansion, Matt Luxon, CEO of Various Artists Management USA, stated: "This group of signings reflects exactly what VAM is about: backing artists, writers and producers with a real point of view and building their careers globally. From Perrie Edwards stepping into a new chapter as a solo artist to breakthrough talent like Lennixx, Jake Marsh and Olga Myko, we're proud to welcome every one of them to the VAM family across London, Los Angeles, New York and Sydney."
