Pulling back the curtain with a wink, Texas-bred and North Carolina-based alternative pop provocateur BRAKEhere has signed with Better Noise Music and serves up a cheeky and catchy new single entitled "swingin," which is out now.
Listen to "swingin" here. Watch the music video here.
The track layers his breezy, butter-smooth vocals over sun-kissed guitar and a head-nodding West Coast beat. Pulling no punches and hinting at what comes next, Brake immediately sets the scene —"Butt ass naked by the pool." He flexes his dynamic range on flirty verses until the feels and fire overflow during the refrain as he recognizes, "Something in the way I'm swingin' with you.”
The accompanying visual projects this energy on the screen. Brake personally wrote the treatment, while Graham Bishop directed it. You can practically see his words play out in the NSFW visual as he pulls up to a pool party (sans pants) and enjoys the warmth of a summertime bacchanal. In between, he performs flanked by a lingerie-clad backing band and groove-steady drummer.
It opens up his wild world and invites everyone in.
About the song, Brake says, "I wrote 'swingin' about an eye-opening experience I had at a swingers club in Vegas. I wanted to make a song that fully embraced the free love and body positive lifestyle that I experienced there. This song isn't necessarily about sex, but was written to open the door of acceptance and let people feel free to have an open and expressive mind even beyond their own fears and insecurities."
Better Noise Music Director of A&R Lexie Viklund states, "We're thrilled to welcome Brake to the Better Noise Music roster. From the moment we heard his music, it was clear he was bringing something different. He's an incredibly talented songwriter and performer, but what really stood out was his authenticity. His music is infectious, his artistry feels timeless, and he has a way of connecting with people that's impossible to fake."
Viklund continues, "At Better Noise, we love working with artists who are not only exceptional at what they do, but who are genuinely great people. Brake is exactly that kind of artist. He has an authentic voice, a fresh perspective, and the kind of personality that makes this business fun. Those are the artists who remind us why we do what we do."
This summer, Brake is utilizing the new artist-first concert platform PlayHouse to host and headline backyard and pool party performances. Created by Tyson Ritter of The All-American Rejects, the platform connects artists, fans, and space hosts to set up intimate, pre-sold, and ticketed shows in alternative spaces like backyards, lofts, and rooftops. Artists list a target number of ticket sales needed before committing to a physical venue or touring blind, and attendees are charged once the minimum demand threshold is met. In partnership with PlayHouse, Brake will perform in Tiki Island, TX on August 16. See more details here.
Brake has also built an incredible online presence for himself and is recognized as a top verified Snapchat creator. He often partners with the platform for social takeovers at events like the Welcome To Rockville festival in Fort Lauderdale, Florida, which he did earlier this year!
Brake has also forged an unexpected and unlikely yet creatively fruitful friendship with actor and musician Russell Crowe, which was sparked by a TikTok connection, where Crowe publicly praised Brake's song "Cigarettes & Black Lipstick Stains" and the two further connected. It lead to both musical collaborations and a live performance together at Crowe's Indoor Garden Party at the Enmore Theatre in Sydney.
Brake has also been working as an artist ambassador for Muff, which is Crowe's liquor brand with Ed Sheeran. Look out for more from the partnership.
Want to see Brake live? Purchase Tickets. Host A Show. Or Vote For Your City here.
BRAKE'S SWINGIN' SUMMER TOUR DATES: 8/7 — Greensboro, NC 8/16 — Tiki Island, TX
WITH GNASH: 9/15 — Dallas, TX — House of Blues Dallas — Cambridge Room 9/16 — Houston, TX — Warehouse Live Midtown 9/20 — Nashville, TN — Exit/In 9/22 — Charlotte, NC — The Underground
Stay tuned for more music and news from Brake coming soon.
