Hard Rock Cafe’s two London venues at Old Park Lane and Piccadilly Circus are offering families exceptional value this summer as part of the Government's Great British Summer Savings scheme. Alongside reduced-price dining options, live music is also on the menu to entertain families visiting the West End.
A recent study reveals that almost two-thirds of British children consider spending time with family and friends the highlight of their summer holidays. In response, Hard Rock Cafe is helping families create lasting memories without breaking the bank, particularly as domestic staycations rise amid cost-of-living considerations.
As part of the government scheme, VAT on qualifying children's meals is temporarily reduced from 20% to 5% through 1 September 2026. This brings the cost of the Messi Kids' Meal for children aged ten and under down to £11.50 at both London locations.
The Messi Kids' Meal features a selection of entrees including Messi's Burger, Messi's Golden Chicken Sandwich, pizzas, hot dogs, and pasta, served alongside sides, drinks, and a limited-edition collectible Messi toy. Guests can also enjoy live music performances while dining, bringing the brand's iconic rock 'n' roll heritage to life for visitors of all ages.
Additional savings are available for sightseers. Passengers traveling with City Sightseeing can claim a 10% discount on food and non-alcoholic drinks at both London cafes by presenting a valid bus ticket. Furthermore, Hard Rock Cafe diners can receive 10% off City Sightseeing hop-on hop-off bus bookings online using the code HARDROCK10.
"As more people choose staycations and seek out great-value experiences closer to home, there’s never been a better time to rediscover everything London has to offer," said Dale Swift, AVP Operations UK at Hard Rock International. "Summer is a particularly special time to experience the capital, and we wanted to celebrate some of Hard Rock Cafe’s favourite attractions and experiences while helping visitors and locals make their budgets go a little further."
Full details regarding summer promotions, live music schedules, and reservations are available through the official Hard Rock Cafe London and Piccadilly Circus websites.
