Signature pop scent: SHAB adds another shimmering gem to her discography with ‘Perfume’

There’s nothing quite like putting on your favourite perfume - a few small sprays of your signature scent, and you’re ready to take on the day. So imagine if there were a song that could replicate that exact feeling. Well, now you don’t have to dream, thanks to the release of SHAB’s lush new dance-pop hit, ‘Perfume’.

Glamorous, sultry, and vibrantly infectious, ‘Perfume’ boasts modern dancefloor appeal while drawing from SHAB’s Persian roots, opening with an Eastern-inspired string melody that weaves in and out of the rolling rhythm. It’s an immersive experience, floating through your ears, as sweet as magnolia and as calming as lavender. Whatever your preferred scent may be, this is a track with the power to appeal to everyone.

The key ingredient here is SHAB’s whispered vocals, soft and luscious yet delivered with purpose. The hook, “Shining like a new Ferrari,” is strong, sassy, and vividly memorable, sparkling with sleek appeal and an expensive edge. It makes the song feel tailor-made for style icons, red carpets, and the allure of the Hollywood Hills, where she now resides.

And if that’s not enough inspiration, we recommend the video. Sharp, stylish, and visually striking, it invites viewers into a wonderfully chaotic and colourful lookbook. Think bright sugary pinks, baby blues, snow-white fur, leopard-print DropTrou pieces (SHAB’s own functional bodysuit brand), men dancing in slick suits, and her signature red lipstick (see her previous hit, ‘Lipstick’, for reference).

While the song is all glitz and parties, SHAB’s rise to this point has been one of perseverance, hard work, and adaptation. At the age of fifteen, she escaped fundamentalism in Iran, arriving in America alone with just one suitcase. Since then, she has embarked on major tours, topped charts, released two albums, campaigned for women’s rights in her home country, discussed those issues on national television, and launched her own fashion brand, which allows women to wear bodysuits without the usual inconvenience of undressing.

It feels like a fitting and radiant celebration of where she is today: fearless and shining like the star she has become.
Another gem destined to sparkle on dancefloors, ‘Perfume’ continues SHAB’s upward trajectory in shimmering dance-pop.

Just a few weeks ago, she released the electrifying collaboration ‘It’s On You’ with Preston Harris and climbed the US Billboard Dance Chart. ‘Perfume’ could well be the next jewel in her growing collection, propelling her even further into the mainstream.