Video premiere: Charlie Aky unveils cinematic new visuals for ‘Perfume Regret’

The premiere of Charlie Aky’s brand-new music video for Perfume Regret doesn’t just introduce a new single—it announces, with confidence and style, the arrival of a true artist to watch. Effortlessly blending emotion with irresistible pop sensibility, Perfume Regret feels like a breakout moment. In fact, it’s hard to ignore the feeling that this track is destined to become one of the songs of the season.



From the outset, Aky proves exactly why his momentum is building so quickly. His distinctive vocal is instantly recognisable—warm, expressive, and packed with feeling—while the striking harmonies elevate the track into something genuinely memorable. And then there’s the chorus: addictive, replay-worthy, and the kind that lingers in your head long after the song ends. It’s the sound of an artist stepping confidently into his lane—and hinting at something much bigger to come.

The inspiration behind Perfume Regret is as cinematic as the track itself. Aky explains:

“I got into a hotel lift in Berlin and caught the smell of a perfume. It just took me straight back to thinking about an ex-girlfriend.

I ended up writing this at Flow Studios in Berlin with some amazing people, literally days after that lift moment happened. It was still so fresh, I didn’t have to think twice about it.”

That raw, real-time emotion pulses through the song. Built from a fleeting, almost accidental moment, Perfume Regret taps into something universally relatable—the way a scent, a place, or a passing feeling can suddenly transport you back in time. It’s nostalgic, yes—but it’s also vibrant, alive, and beautifully crafted for repeat listening.

There’s nothing small about its impact, the track is hard-hitting, compelling pop and powerful in its instrumentation. Aky shows a maturity beyond his years, knowing exactly when to hold back and when to let the emotion take centre stage. The result is a song that feels both deeply personal and widely resonant—an essential combination for any rising pop star.

Following the success of his debut EP No Drama, which earned praise across radio and press, Perfume Regret reveals an exciting evolution. Where No Drama introduced his knack for big, heartfelt pop moments, this latest release sharpens his artistry—proving he can command attention just as powerfully with subtlety and restraint.

And the story behind the artist only makes his rise more compelling. From rediscovering music during lockdown and teaching himself guitar, to building a loyal following online and going from street busking to signing in Berlin, Aky’s journey is one of persistence, passion, and undeniable talent.

Now, with Perfume Regret, everything is clicking into place.

Charlie Aky isn’t just releasing great music—he’s building a sound, a story, and a presence that feels ready to break through. With his distinctive voice, sharp songwriting instincts, and an ear for unforgettable hooks, he’s not just one to watch—he’s one you’ll be hearing a lot more from, very soon.