In the modern hospitality landscape, the late-night reservation is increasingly playing second fiddle to the long, languid daytime catch-up. According to recent OpenTable data, brunch bookings have surged by 65% over the past two years—a shift in appetite that has not escaped the notice of the Hard Rock Cafe. This month, however, the institution is offering more than just hollandaise and high-calibre comfort food.
Hard Rock has launched the ‘Women Empower’ series to coincide with International Women’s Month. It is an ambitious global initiative, encompassing 1,000 live events and a series of micro-documentaries highlighting the often-invisible women—from guitar techs to CEOs—shaping an industry where female creators still represent less than five per cent of the workforce. In London, this translates to a curated program of female-led acoustic sessions and themed brunches designed to bridge the gap between grassroots talent and global recognition.
Descending into the subterranean expanse of the Piccadilly cafe, you'll find a space that strikes a balance between a shrine to rock history and a surprisingly relaxed place to catch a live show. Seated at the heart of the underground restaurant, I found myself in the company of ghosts and icons; a framed white t-shirt once worn by Amy Winehouse hung nearby, flanked by Marcus Mumford’s jacket and the shimmering purple slip of Charli xcx. It is an atmospheric setting for any rising talent, and one in which today’s performer looked entirely at home.
The music was provided by Ella Clayton, an East London-based singer-songwriter who is rapidly ascending the ranks of the capital’s folk-soul circuit. While one might expect "background music" in a bustling central London cafe, Clayton demanded the room’s attention. Her style is reminiscent of Laura Marling’s expressive, free-form folk, but infused with a soulful fluidity that feels entirely her own.
Her set blending contemporary folk storytelling with a blue-eyed soul sensibility. Her vocals possess an effortless, liquid quality; she is vulnerable in her delivery yet technically precise, showcasing a level of skill that far exceeds the standard "brunch-time" fare. It was a compelling reminder of why this series exists: to provide a platform for voices that are ready for the world’s biggest stages but currently thriving in these intimate, electric moments.
Of course, the "Hard Rock wonders" remain a central draw. The new brunch menu is a clever hybridization of American classics and modern health-conscious power-bowls. While the Red Hot Chicken & Waffles and the Salmon & Quinoa Powerbowl tempted, I can personally vouch for the BBQ Bacon Burger. It was, in a word, exquisite—a reminder that while the music might be the soul of the establishment, the kitchen remains its sturdy, dependable heart.
The atmosphere was laid-back and distinctly restorative, a far cry from the frantic energy of Piccadilly Circus just a few meters above. The staff were a standout—friendly, attentive, and clearly happy to be part of the occasion.
For those looking to catch the next chapter of Clayton’s trajectory, the timing is perfect. She is set to launch her second album, 'Could it be you?' (officially released on 24 April), with a headline show at the legendary 100 Club on 28 May. If her performance this week was any indication, that iconic basement on Oxford Street is in for a treat. In the meantime, the ‘Women Empower’ series continues throughout March—a necessary, melodic spotlight on the women keeping the industry’s heart beating.
For all Hard Rock's International Women's Month activations, visit
www.hardrock.com/women.
