On “We’re All In This Alone,” Eric Hirshberg sits with the unease of hyper-connection

There’s a line Eric Hirshberg uses to describe his new single: “love in the time of the algorithm.” It sounds almost playful until you sit with the song.


“We’re All In This Alone” is not a rant about social media. It feels closer to a diary entry written after too much scrolling. The track captures that strange sensation of being connected to everything and somehow less connected to the people in front of you.




Coming off the visibility of “For Real,” which paired Hirshberg with Aloe Blacc and landed him on national television, this new release pulls back from the spotlight and into something more unsettled. The energy is restrained. The build is deliberate.

The central guitar figure carries the song forward. Hirshberg has said he held onto that riff for years, waiting for the right context. You can hear that patience in the arrangement. Nothing feels rushed. The production expands gradually, almost cautiously.

Lyrically, the song finds its footing in specifics. The image of clicking from a harmless health search into conspiracy territory is familiar enough to make you wince. Hirshberg does not pretend he stands outside that loop. The title itself, “We’re All In This Alone,” suggests shared isolation rather than blame.

There is a quiet through-line between this single and the larger project it belongs to. Hirshberg’s forthcoming album, More Is Not The Answer, due next year, appears to circle questions about excess, overload, and what gets lost in constant connection. If this track is representative, the record will sit with those tensions rather than resolve them neatly.

It is also hard to ignore the personal integration happening here. After years at the helm of major entertainment ventures, Hirshberg’s turn toward songwriting could have felt like a novelty. At this point, it does not. The work feels steady.

“We’re All In This Alone” and its official video are out now. Taken alongside “For Real,” the song deepens the narrative of an artist trying to map out what connection looks like in a mediated world. No easy answers. Just a well-built song that asks the question clearly.