British Music Embassy will once again take place at the Palm Door on Sixth Street, in the heart of downtown Austin
Tuesday, 24th February 2026: The British Music Embassy (BME) has announced its line-up for SXSW in Austin, with performances from 59 of the UK’s most exciting new and emerging breakthrough artists across seven days. DJ AG, MEEK, Mae Muller, Adult DVD and Sofia And The Antoinettes are among this year’s performers in a bill that includes 10 showcases across seven days.
The British Music Embassy is the official UK musical presence at SXSW, with an array of panels, performances and showcases celebrating the best of the British music scene. Since launching at SXSW in 2008, BME has hosted shows for 715 UK acts, many of whom have gone on to significant critical and commercial acclaim.
BME is a collaboration between music licensing companies PPL and PRS, UK record labels association the BPI, the Department for Business & Trade (DBT), the British Council, PRS Foundation and BBC Introducing as lead media partner.
Now in its 19th edition, BME stages have played host to some of the UK’s most celebrated acts, including the likes of Olivia Dean, Sam Fender, Little Simz, Jungle and The 1975. For many artists on the line-up, the showcase represents their first time performing in the United States, making it a major opportunity to reach international audiences at a key point in their development. Last year’s performers included BRIT Award winner and Mercury Prize nominee Jacob Alon, BRIT Award nominees Confidence Man and Sam Ryder, Mercury Prize nominee corto.alto and many more.
The BME will again take over the 700-capacity Palm Door on Sixth Street with a two- stage indoor and outdoor venue, programming hotly-tipped UK music acts from Thursday, 12 March until Wednesday, 18 March.
UK House will also be returning alongside BME from the 14th – 17th March, offering a not-to-be-missed destination for some of the UK's most disruptive emerging technology companies, from virtual production to immersive entertainment. Hosted by the UK's Department for Business and Trade (DBT), UK House is a pop-up event bringing a curated programme of events, demonstrations and networking opportunities.
At SXSW, 6th Street will get a taste of one of Europe’s biggest events as Kolt AI and Happaning pay homage to a major cultural tradition, in a year marking 60 years of Notting Hill Carnival. Bringing the hugely popular energy of UK carnival celebrations to the US, the event will feature masquerade dancers, the legendary Rampage Sound playing dancehall, R&B, hip-hop and more, plus a line-up of fantastic performers and special guests.
The BME’s full line-up includes:
Adult DVD
Hector Gannet
Nightbus
Amie Blu
Home Counties
Novelist
Amy Gadiaga
Jamie Dred
Panic Shack
Andrew Cushin
Jasmine Jethwa
Rampage Sound
Armanii
Jayahadadream
Saint Agnes
ARXX
Jenna Cole
Sarah Meth
Ashaine White
KairoKeyz
Sassy 009
Basht.
Karmasheen
Sofia And The Antoinettes
Ben Ellis
King No-One
Steven Bamidele
Better Joy
Knats
Still Blank
Blair Davie
Kofi Stone
The Family Battenberg
Bricknasty
KOJ
The Haunted Youth
Chalk
Loren Heat
The Tullamarines
Congratulations
Mae Muller
Tom A. Smith
CQ Wrestling
Marketplace
TTSSFU
DJ AG
MEEK
Vukovi
FEET
Mên An Tol
Werkha
Grandmas House
Morgan
Whitelands
Gwenno
Morgan Munroe
Zee Azg
Hana Lili
MT Jones
The BME is also working with a range of programming partners for day parties and evening showcases throughout the week. Evening showcases will be hosted by [PIAS], BBC Introducing, West London Carnival on 6th and Liift/Chris Hawkins, while daytime events will be hosted by Northern Sound, DBT Wales, and Future Arts and Culture.
Production Park will once again deliver the production, ensuring UK artists benefit from world class stage production and design, with production partners including the Academy of Live Technology, Elation Lighting, Allen & Heath, Creative Technology and more.
There will also be networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.
