London-based pop sensation IVY is set to take the music scene by storm with her bold rebranding and fresh new sound. Formerly known as bby ivy, the Norwegian-born artist has been quietly building a massive following, with over 330,000 Instagram followers and millions of streams. Now, she's stepping fully into her power with a striking new visual identity and a sound that's darker, sexier, and night-ready.

IVY's live performances are a testament to her growing star power, with a strong track record of touring with Conor Maynard, opening for major acts, and performing solo shows from London to Oslo. She's proven her ability to command both pop stages and EDM festivals, reaching audiences of over 7,000 fans at notable events.



Her collaborations with DJs and producers, including recent work with Tungevaag, have also been a hit, delivering energized performances at festivals and club nights. With hits like "Losing Sleep" accumulating over 6 million plays on YouTube and reaching #2 on Shazam UK's chart after being featured on Love Island UK, IVY is poised to claim her space at the forefront of modern pop. Her upcoming single "Let My Hair Down" is the perfect introduction to her new era, blending moody pop with club-ready energy and featuring a hypnotic slow-burn with pulsing beats and sultry vocals.

Stay tuned for further singles, an EP, and big upcoming shows across the world as IVY shines brighter than ever in her Blonde Era.

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