Ever dreamt of living the life of an internationally renowned athlete - earning stacks of cash, an All Stars win under your belt, and a blinged out championship ring to prove it? Well now is your chance.
For the first time ever, Candy Crush Saga is rewarding its All Starstournament winners with three championship rings worth over £60,000 in total, designed by Atlanta-based jeweller, Icebox. The fierce competition kicks off this Thursday, March 23 when players can compete in-game for an invitation to the live final in London, and a chance to take home a share of the $250,000 (approximately £205,450) prize pot and the championship rings.
To kick off the 2023 All Stars tournament, Candy Crush Saga has partnered with GRAMMY-nominated Hip Hop artist and long-time player of the game, Saweetie, to star in a new film that reveals the diamond-encrusted championship rings up for grabs.
Mo, Rafi and Z, the three brothers behind Icebox who have made iconic jewels for Hip Hop legends, as well as championship rings for the biggest names in sport, are the creators of the trio of rings. The three handcrafted rings for the First, Second and Third place winners will be bedazzled with rare gems inspired by the game’s iconic candies. Dripping in Amethysts, Yellow and Orange Sapphires, Rubies, Blue Topaz and Brown Tourmaline, set into the 14K Gold Candy Drip for a colour-popping sensation.
The championship rings are so exclusive, not even ‘ICY GRL’ herself Saweetie could swipe one. Starring in a new film, the jewellery-obsessed rapper tries to raid the Icebox briefcase; mission not accomplished. The ‘ICY GRL’ hitmaker, real name Diamonté, is known for her love of jewels, often decked out in her iconic ‘ICY’ diamond chain and encrusted grills, but the Candy Crush All Stars ring is one jewel she couldn’t get her hands on. The only way anyone - even GRAMMY Award-Nominated rappers - can get hold of these rings is to Crush their way to a spot in the Final.
Rapper Saweetie commented: “As the original ‘ICY GRL’, you know I love my ice! Icebox’s pieces are so special and amazing. It was a pleasure developing the idea for the short film created in partnership with director Scott Kelley and Candy Crush Saga. I even flexed my best athletic skills inspired by my favourite female spy movie, but I still couldn’t get those beautiful rings on my fingers! The Candy Crush championship rings need to be a part of my icy collection, so I’ll definitely be tapping into the All Stars tournament! I know das right!”
Zahir “Z” Jooma, Icebox Founder and Jewellery Designer, says: “When Candy Crush Saga came to us and asked us to create their first ever All Stars championship rings, it was an opportunity we couldn’t turn down. We’ve designed for platinum-selling artists, and next level athletes, and now we’re handcrafting a one-of-a-kind piece of ice for the best Crushers out there.”
Fernanda Romano, Chief Marketing Officer at King, makers of the Candy Crush franchise, says: “The amount of dedication and passion our players put into the tournament is incredible, so it only seems right to reward them like the true champions they are. Candy Crush All Stars is one of the biggest tournaments on the planet, and we want to make sure the rewards for our winners reflect that. So this year, to mark King’s 20th anniversary, we’re giving away our biggest prize ever. Taking inspiration from the world’s largest sporting events, three finalists can win an epic candified championship ring that has Saweetie’s seal of approval alongside the biggest prize pot ever announced for a casual mobile game.”
The free-to-enter Candy Crush All Stars tournament goes live on March 23, open to anyone over 18 years old from select markets who are Level 25 and higher. All players have until April 3 to compete in round one of the tournament. The finalists of this round will then go on to compete in the quarter finals and semifinals before the ten finalists are invited to fly to London on May 25 for the final showdown. Candy Crush Saga will fly out all ten finalists, and plus ones, to London for an all-expenses paid trip to enjoy a wealth of fun-filled games and activities before crowning the ultimate All Stars champion.
Candy Crush Saga is available to download and play for free on iOS and Android. To learn more about the mobile game, visit: www.candycrushsaga.com.
