Today, 3x BRIT nominated KSI marks the dawn of a new era with the release of striking new single “Not Over Yet”, an Atlantic Records debut featuring BRIT and Ivor Novello-nominated star Tom Grennan. Underpinned by heartbreak, KSI is not giving up on love as the song begins as an acoustic symphony before exploding into a fiery d’n’b beat with a soaring singalong chorus which perfectly sums up the ups and downs of a relationship.
As proven by “Not Over Yet” produced by Digital Farm Animals (Dua Lipa, Ellie Goulding Mimi Webb) and Billen Ted (Mae Muller, JC Stewart, Armin van Buuren) and written alongside Sara Boe (Anne-Marie, Birdy, Zara Larsson) and Rick Boardman (Marshmello, Louis Tomlinson, Clean Bandit) and the frankly banging first fruits of KSI’s deal with new record label Atlantic – when it comes to writing songs, he’s not afraid to dig deep and admit to challenges. Because music is where we find the real artistry of KSI.
The official video – directed by Troy Roscoe (Ed Sheeran, Burna Boy, Lil Wayne, Rick Ross, Polo G) – begins by reminding fans of KSI’s record-breaking foray into boxing when he fought Logan Paul at a sold-out Staples Centre in 2019 which became the biggest white-collar fight in history. Fused with powerful solo performances from Grennan whose soulful rasp has elevated a succession of high-octane hits over the last two years, including his own Little Bit of Love and Calvin Harris smash By Your Side, the video follows KSI on his Rocky-style montage culminating in a boxing fight against the old version of himself – his own worst enemy. KSI is his own competition, and the final scene marks this departure from his former self: things will be taken care of as he is in the best shape of his life.