East 17 have released their sixth studio album, entitled 24/7. Their first album in 9 years, is accompanied with the release of an official music video for the lead single “Crying”. Stream/Download 24/7 here.

24/7, arrives with a total of 13 tracks, written by Terry Coldwell and Robbie Craig, and produced by Richard Burton and Bob Wainwright (The Next Room), including the lead single “Crying”, “Feel The Love”, “Coming Home”, and “Strip”, which was released independently last summer. Well received across Europe, “Strip” reached the iTunes Downloads Chart in several countries, including Latvia where it debuted at Number 1. The single also amassed over half a million streams, landed Spotify's Missed Hits playlist, and reached Number 5 on the official UK Club Charts for Christmas 2020.

“Crying” is a classic, piano-driven, deep ballad. Directed by Robert Nek, and filmed by Loud Vision Ltd, the music video co-stars Pete Bennett, who was the first ever reality star with Tourette's syndrome, and shot to fame in Channel 4's Big Brother, winning the seventh series in 2006.

East 17 were one of the biggest selling boybands of the 90s. Selling over 22 million albums, achieving 18 Top-40 singles, across 4 Top-10 albums. Over the last 8 years, they have been the most booked band in Europe. They performed to over 1 million people in Germany, at Willkommen 2020 on New Year's Eve, when they were asked to perform, to celebrate the 30th anniversary of the fall of the Berlin Wall.

The bad boys of pop are bringing their high energy and powerful performance, full of attitude and swag as they perform to sell out audiences worldwide. The trio, consisting of original band member Terry Coldwell, Ivor Novello award winner Robbie Craig, also known for his hit single “Woman Trouble”, and newest band member, Joe Livermore, a gymnast/professional break-dancer who represented the UK at the HHI World Championship in Las Vegas, reaching the live finals of Sky 1's Got To Dance. Joe has performed all over the world as a stunt performer, dancer and actor, making appearances in blockbuster movies such as Harry Potter and the Prisoner of Azkaban, Dumbo, and Jason Bourne.

East 17, ‘24/7’ the album, is available worldwide now through the So, Let’s Talk label. Watch the music video for “Crying”, on YouTube now.

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