OOOOO is a digital-first challenger brand providing a much-needed innovative platform and revenue lifeline for the UK’s music industry.

A progressive entertainment commerce platform with over 200k downloads to date, OOOOO Music is a dedicated live-streamed channel within the app swiftly making waves and capturing attention of some of the biggest names in the music industry. Committed to supporting diversity in the industry, OOOOO Music invites the UK’s emerging and signed artists from all genres to take virtual centre stage, once again “grab the mic” and, for the first time ever, earn money through selling merch, music and brand affiliated collections through live-streamed shoppable shows.

An immersive social realm, the revolutionary technology delivers an exclusive, intimate and inimitable experience at no cost for the artist or audience live and direct through mobile phones. These interactive, live-streamed shows enable talent to connect with a far-reaching audience, and fans to ‘meet and greet’ performers during the live-streamed shows. During performances, earnings can be further bolstered by the audience, who can show their appreciation through the cutting-edge integrated tipping feature.

OOOOO Music is brought to you by two tech leaders from Wish.com and TikTok, who have joined forces with two female music industry professionals Gaby Cartwright and Hannah Chapman. At the top of their game, these two incredibly talented, connected experts at the helm of OOOOO Music have 20 years’ experience working in the industry between them for reputable industry names including John Giddings (Solo Music Agency/ Live Nation), Russell Warby and Steve Hogan (WME Entertainment) Raye Cosbert and Bob Angus (Metropolis Music), and some of the biggest artists from Madonna and Foo Fighters to Eminem, The Strokes and Jessie Ware.

Impressively, to date, the platform has delivered over 100 live-streamed performances to entertain during lockdown from some of the UK’s most talented artists, including Luke La Volpe, Darla Jade, Lucas Watt, Isaac Anderson, Rothwell, Cameron Bloomfield and Bryde with many more exciting line ups to be announced very soon.

The Launch of the UK’s first live-streamed music venue
Going one step further in its commitment to supporting the music industry and UK talent, OOOOO Music has launched the UK’s first music venue specifically engineered for interactive live-streaming performances. Soho-based, this unique arena is opening eyes to the potential of live-streaming, with Shure Microphones being one of the biggest endorsees to date, providing high-tech equipment for the studio.

Sunday night saw the first ever live-streamed show take place with charismatic solo artist Collette Cooper performing tracks from her latest album ‘Lost’, including an exclusive performance of her new single ‘Lost Soul’ and a live-streamed premiere of the supporting video directed by Sadie Frost. During the gig, limited edition gold vinyls were available for purchase, with Collette generously donating all proceeds to Nordoff Robbins, the UK’s largest music therapy charity.

OOOOO Music is proud to present a stellar line-up of signed artists who will play live and direct from Soho over the coming weeks, including VC Pines (25th April), Low Island (28th April), Will and The People (7th May), King Nun and J Sol.

Carlos Posada, lead singer of Low Island has previously played an acoustic set on OOOOO Music. He commented:
“Absolutely loved performing on OOOOO - it was a great way to interact with fans, perform and sell merchandise simultaneously, particularly in what is a very difficult time for the music industry. The team were super supportive, and the set up was seamless. We’re looking forward to playing a full band session in their Soho studio on 28th April!”

Looking ahead – OOOOO Music on The Road
OOOOO Music has its sights set on the bigger picture once the music world reopens, with the vision to build out the entertainment commerce model to deliver unique live-streamed experiences from touring artists and festivals - providing fans with access all areas and backstage gigs live and direct in venues and stadiums across the country. At the same time, delivering a lucrative sales channel to musicians and merchants who can retail to a far-reaching audience beyond the ticket holders in the crowd.

Co-founder, Sam Jones, says: “The music industry has been hit hard by coronavirus with live performance revenue being the biggest casualty. We want to fight back and give artists and performers the platform they rightly deserve to reach new audiences and make some money once again!”

“We have built an app that offers live commerce, enabling the transfer of capital from the audience to the performer and merchant, to empower the UK’s talent to share their gift and raise money for themselves or a chosen charity.”
“We are thrilled to provide not only the technology for artists, but also now a state-of-the-art studio to further facilitate performers by providing them with the necessary high-tech environment to deliver the utmost professional live- streamed performance and connect with a wider audience.”

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