Beatles pass billion stream mark and release new video
30 June 2016
The Beatles were one of the final holdouts from releasing their music onto streaming services, but they finally relented last year at Christmas.
Since that time, the Fab Four have accumulated one billion streams which translates to $17,000,000 in royalties based on the current .0017 per stream figure being used by the industry. Of course, different deals could have been struck between the group and the services so the amount may vary.
The group also hit another big number with the tenth anniversary of their Las Vegas show with the Cirque du Soleil, LOVE. To celebrate the milestone, Apple Corp and Cirque have created a brand new video for the White Album classic While My Guitar Gently Weeps.
The video was directed by performance artist Dandpunk, Leah Moyer and Andre Kasten and uses the LOVE version of the song which was produced by George Martin.