Jaunt, the leading producer and publisher of fully-immersive cinematic virtual reality experiences, and legendary singer-songwriter Paul McCartney, today released the first two episodes of PURE McCartney VR, a six-part series of virtual reality (VR) documentary shorts. As part of the upcoming launch of PURE McCartney, a career-spanning compilation album, each of these immersive VR experiences delve into the stories behind some of Paul’s most iconic songs.
Fans will embark on a personal journey with Paul as he recounts memories and anecdotes related to various tracks, while sharing archived and never-before-seen footage. Filmed in his private home studio, the PURE McCartney VR episodes, which chronicle“Dance Tonight”, “Coming Up”, “My Valentine”, “Mull of Kintyre” and “Early Days”, will be released episodically, starting today, and continuing through the PURE McCartney album release on June 10, 2016.
In building the series, the team sought out the creative expertise of some of the most innovative minds in the business, including award-winning Director, Tony Kaye; Producer and Soundscape Architect Geoff Emerick; and Executive Producers Cliff Plumer, Lucas Wilson and Doug Allenstein. The resulting VR experiences include not only high quality cinematic VR, but digitally remastered and spatially oriented ambisonic audio mixed in Dolby Atmos. This project marks the first time an original Paul McCartney track has been remixed in Dolby Atmos. For a full list of project credits, see here.
“It is an honor to be part of such a tremendously talented team of artists, tasked with documenting the thinking of this great man, in order to bring his fans a new means of experiencing some of his greatest songs,” said Tony Kaye, director for PURE McCartney VR.“His musical genius is now on display for the world in an entirely new light.”
“We used to see artists connect with their fans through album covers and liner notes but that personal expression, and deeper understanding of the music, has diminished over the years,” said Cliff Plumer, president of Jaunt Studios. “With virtual reality, Paul McCartney is taking the most innovative step yet; he’s connecting directly with his fans, to share his innermost thoughts and experiences, in an entirely new, personal and immersive way.”
Each track will be released into the custom Paul McCartney world within the Jaunt VR App. Jaunt VR is available on iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360.
The PURE McCartney VR series is presented by VisitBritain and the GREAT Britain 'Home of Amazing Moments' #OMGB campaign. Paul McCartney has played, and continues to play, a central role in Britain's music heritage and the GREAT Britain campaign is proud to be associated with this innovative and ground-breaking initiative that gives everyone the opportunity to share an amazing moment with Paul McCartney in VR.