will.i.am thinks the world needs a new Céline Dion.

The Black Eyed Peas musician is sharing his expertise with hopefuls by coaching on the British version of talent show The Voice.

While the contest is yet to produce a huge chart hit, will knows exactly what he is looking for.

"I don't think, 'Oh my god, Céline Dion is going to walk out now!'" he explained to British magazine OK! when asked what his expectations of the contestants are.

"We're coaches and we need to make the Céline Dion out of them. We get lazy people who want it ready-made, but we're here to coach and bring out the best of them."

Rita Ora is new to the panel, which also features Ricky Wilson and Sir Tom Jones. She takes over from former leading ladies Jessie J and Kylie Minogue and admits it's a learning curve.

For the show, judges have their backs to the contestants and press a button, making their chair spin around, if they like what they hear.

"I was excited at the beginning but then I was like, 'Holy sh*t, there are so many great talents and I need to stop getting so trigger happy!'" she laughed.

"I kept pushing my button because I was so excited."

The 24-year-old star added that she sometimes gets flirty with contestants because she wants them to the "comfortable", but that she's actually a "little goofball" at heart.

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