As part of its ‘Sounds Of The Summer’ celebrations, music equipment manufacturer Audio-Technica has conducted a national study into Britain’s music purchasing habits.
A total of 1000 music fans were asked about when they last bought a CD, what they thought of downloading free music and what effect music reviews had on purchases of concert tickets.
As part of its ‘Sounds Of The Summer’ celebrations, music equipment manufacturer Audio-Technica has conducted a national study into Britain’s music purchasing habits. A total of 1000 music fans were asked about when they last bought a CD, what they thought of downloading free music and what effect music reviews had on purchases of concert tickets.
Audio-Technica - celebrating its 50th Anniversary in 2012 - commissioned the study to investigate the effect technology is having on the way the UK consumes music and media, and to raise awareness of its “Music Reviewer Of 2012” competition.
Surprisingly, 40% of those surveyed couldn’t remember when they last purchased a CD, while in contrast more than 20% had downloaded music in the last week. Nearly half (49%) believed that it was acceptable to download music free of charge.
In the study more than 60% of people said that they would read reviews before making a decision on whether to purchase music or concert tickets. Around half of people said that comments and reviews influenced their decisions on whether to buy music and more than 50% said that if they read a bad review it would discourage them from buying music or tickets altogether. A third (32.7%) of people confirmed they had read music reviews and thought that they could do a better job than professional music critics.
