Much has been made in the media recently of artists holding albums back from streaming sites. Once again ripping up the rule book. Paul Weller will be making his brand new album Sonik Kicks (released on March 19th) available to stream to everyone one week ahead of release on Tuesday March 13th form Music-News.com.
Weller comments “I'm not an expert on the digital world but know it’s how most people hear their music and I’m proud of this album so want as many people to hear it as possible. I’m also playing it in full at the Roundhouse for five nights ahead of release so the fans can hear it in its full running order live."
A lot of artists team up with one partner to stream their album ahead of release (but this is the first time an artist has made their album available to stream legally everywhere. Any website can host a special player from We7 and post the album on their sites for their readers to enjoy.