14 February 2012
Alex Butler
James Small gets electric this season collaborating with Vauxhall Fashion Scout to create the striking new fashion film, 'Conductivity', starring Brit hip-hop star Richard Rawson (Fazer), model/presenter Zara Martin and the new Vauxhall Ampera.
Directed by Jak FrSH and styled by James Small, 'Conductivity' showcases James' AW2012 collection and celebrates Vauxhall Motors on-going support of the British menswear designer.
Award-winning musician Fazer and style star Zara Martin light up the screen in this moving picture presentation featuring exclusive previews of James Small's anticipated AW2012 collection which he will show at Vauxhall Fashion Scout on 22nd February at Freemason's Hall Covent Garden.
'Conductivity' follows an uber stylish man (Fazer) and woman (Zara Martin) who are living in an age where technology and electricity are ingrained in their lives - they are electric. The film, featuring music by British musician Thy-Maryan, follows the couple on their journey through a slick, modern world to an underground party where they become the centre of attention and sparks fly.
There's great chemistry between Fazer and Zara, so be sure to check out the sleek visual for yourself!
