14 November 2011
Newsdesk
Britain’s new favourite female is the face of the ‘make mine Milk’ campaign
X-Factor judge Kelly Rowland has been unveiled as the latest celebrity to front the ‘make mine Milk’ campaign. From today, Kelly can be seen on buses across Great Britain sporting the iconic milk tash.
Carrying the headline ‘feel good factor’, the advertisements, shot by acclaimed photographer Perou, aim to communicate the health benefits of consuming low fat milk to teenage girls and families in Great Britain. The ‘make mine Milk’ campaign is designed to remind people that milk, packed full of nutrients and containing less than 2% fat, is the ideal product to keep you feeling good.
Kelly has shot to stardom since joining the X-Factor panel in August of this year. Her poise, beauty and sense of style have made her an instant hit with British women of all ages, who have been inspired by her positive nature and confidence.
Now Kelly has revealed some of her ‘feel good’ secrets: a bowl of cereal with semi-skimmed milk in the morning or a warming latte on a winter’s evening. She said:
“I really believe that looking after your body makes you feel good on the inside and happy on the outside. When I’m feeling fit, I also feel confident and comfortable in my own skin.
“I like to eat healthily and milk is an important part of that; I have muesli with semi-skimmed milk when I wake up in the morning and now that I am spending this winter in London, I love to pick up a latté on my way home from the studio when it’s cold outside!”
Ex-Destiny’s Child member and self-proclaimed Independent Woman, Kelly Rowland is the latest in a long line of celebrities to don the famous milk tash as part of the multi-million-pound campaign. Amongst others, she follows in the footsteps of Harry Potter star Rupert Grint, F1 driver Jenson Button, supermodel Elle Macpherson, pop princess Pixie Lott and Michelin-starred chef Gordon Ramsay.
The ‘make mine Milk’ campaign launched in April 2010 and has now entered into its final year of funding. The campaign was created by the Milk Marketing Forum, which is a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies, with support provided by Dairy UK and The Dairy Council. Of the £7.5 million total spend for the three-year campaign, a third comes from European Union funding.
For news on the ‘make mine Milk’ campaign, visit the campaign website www.makemineMilk.co.uk. Alternatively, fans of the campaign can keep up to date by following @makemineMilk on Twitter, joining the vibrant Facebook community, www.facebook.com/makemineMilk, or visiting the YouTube channel, www.youtube.com/makemineMilkuk.
