14 September 2011
Newsdesk
Thursday September 8th, London: Lucozade Energy today launched the YES List – seven limited edition bottles designed by some of the biggest names in British and American music led by UK rappers Plan B, Tinie Tempah and Wretch 32, together with Calvin Harris, White Lies, Kelis and Yasmin.
Each artist was charged with capturing what inspires them, their music and their YES moments, those times when things come together and everything clicks, to feature exclusively on the bottles of the seven flavours of Lucozade Energy. The bottles will hit UK stores from next week and will feature on-pack codes which will enable visitors to www.lucozade.com/music to win gig tickets, as well the chance to meet some of the YES List artists.
Plan B, winner of Best British Male at this year’s Brit Awards was chosen to re-work the iconic Lucozade Energy ‘Original’ bottle. “Telling stories is what fuels me and my bottle reflects my inspiration as a singer, director and actor”, said Plan B.
Fellow Brit award winning artist Tinie Tempah joined Plan B at the launch of the YES List bottles. “This year Lucozade inspired my own YES moment when I filmed the ad campaign in LA and became the new face of the brand. Now my bottle design reveals what inspires me - London and its hectic pace fuels my music, my fashion label and the design for my Lucozade Energy bottle.”
The seven artists were chosen as they encapsulate the energy that has driven Lucozade’s YES campaign in 2011 said Suzy Smith, Marketing Director of Lucozade. “In 2011 we’ve brought Tinie Tempah and Travis Barker together on screen and on record and taken DJ Fresh to number one in the singles chart. Now the YES List designs capture what drives iconic and up-and-coming British and American stars and what has made them the people they are today.”
The full list of artists and flavours is: Plan B – Original, Tinie Tempah – Orange, Calvin Harris – Blackcurrant, Kelis – Cherry, White Lies – Apple, Wretch 32 – Tropical, and Yasmin – Lemon.
The YES List also stars Wretch 32 who recently hit the top of the UK Singles charts who commented, “I got involved in this project because Lucozade is cool brand that I am a big fan of. My design is inspired by the musical inspirations and it is a pleasure to display this on a tropical bottle.”
To learn more about the YES List, the seven artists and to be in with the chance to win prizes, including gig tickets from Wednesday October 5th visit www.lucozade.com/music.
