Mario Biondi triple platinum singer and composer launched the Peroni Nastro Azzurro 'Festa Di Primavera' ad campaign yesterday at the ICA.
Performing his version of the Temptations classic 'My Girl', as used in the ad campaign, a select number of invited guests toasted the launch with ice cold Peroni.
Having supported Ray Charles when he was only 16 future majesty beckoned. An imposing, inspirational and heart-warming figure, he will reach in, shake you up, and send you spinning, and all at the same time.
From Catania, near Etna, the heat is always palpable, in the UK his musical Jazz/soul spirit is yet to expolde but don’t get too close or you will be scolded.
He normally rolls with a 15 piece orchestra and on his 40th birthday there will be many more, but tonight we saw him stripped back to the bare essentials of his music.
It was a pleasure to meet him and find out more. Below is the uncut interview with the musical maestro:
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