03 November 2010
Newsdesk
After three months of scouring the globe for the world’s greatest nightlife, the Smirnoff Co.® reveals today that it is the best of Miami’s nightlife culture, that will be arriving in London on 27th November for the epic finale of the Smirnoff Nightlife Exchange Project. The event at the Troxy is part of the groundbreaking one-of-a-kind project in which 14 countries have paired up to swap nightlife.
Ensuring it is an unforgettable night, fans can expect a live performance from the infamous all American hip-hop band featuring Pharrell Williams - N*E*R*D. Joining them will be BBC Radio 1 DJ Zane Lowe, having presided over the best of British nightlife and been the driving force behind the project in Great Britain, Zane will be taking to the decks for an exclusive Miami inspired DJ set alongside cut and paste supremo Jaguar Skills.
Fans will also be able to sample an authentic taste of Miami as they enjoy delicious Smirnoff Miami Mule cocktails by the virtual interactive pool and kick back and relax at the luxury lounge bar. If Nikki beach is more your style, head to the main room to experience the sand between your toes complete with palm trees overhead before embracing Little Havana notorious for Latino dancers and carnival entertainment.
To BE THERE and celebrate the outcome of the Smirnoff Nightlife Exchange Project as two very different cultures collide to create something extraordinary, partygoers should visit facebook.com/SmirnoffGB to win tickets.
In turn, Miami will receive the best of Britain’s homegrown nightlife, as voted for by the public and curator Zane Lowe. A community of more than 279,000 people across the country were involved with more than 6,520 people suggesting what best characterises nightlife in Great Britain – from fashion trends and musical styles to locally inspired cocktails – via Facebook (facebook.com/SmirnoffGB). Once all of the suggestions were in, Zane Lowe selected the ones that best represented the nation’s vibrant and varied nightlife. These ingredients will now be packed into a crate for Miami to experience when the world swaps nights in the epic finale on 27th November.
It can now be revealed that Miami can look forward to experiencing a myraid of quintessentially British nightlife experiences, with an unexpected twist. Incorporating the nation’s unique festival vibe, the Olde English pub and a series of typical traditions including fish and chips, kebabs and black cabs the night will give partygoers a bona fide insight into British nightlife culture.
Available free online from http://www.youtube.com/smirnoff, the Beat of the World application enables fans to create their own music videos and share with friends with no formal musical or editing skills required. Simply using a computer’s built-in webcam and microphone, users can record themselves making a variety of sounds, e.g., singing, humming, beating a drum, shaking maracas, playing a tin whistle or all of the above. The output is then processed by the auto-tuning technology and arranged in time to the correct beat to create a pitch perfect DIY music video that can be shared with the world online.
All of the user submissions from around the world will be collected together and excerpts will be used to create the global track – remixed to the melody of Thunderbird by The Golden Filter, which will then be showcased at each of the 14 events on November 27th. For more information and to get involved go to http://www.youtube.com/smirnoff.
