we7, the free UK streaming service, is today offering fans an exclusive opportunity to listen to Mika’s new album, The Boy Who Knew Too Much, ahead of the official launch on 21st September 2009. Teaming up with The Sun, fans will be able to listen to the full album free of charge using a specially designed we7 Mika widget which will appear on The Sun’s website.
The Listening Party with Mika is the latest in a stream of high-profile pre-releases for the online streaming service which already has in excess of 2.5 million users. Other album exclusives we7 has pre-released include Jay-Z, Muse, Richard Hawley and Dot Allison.
we7’s senior vice president of digital music, Clive Gardiner comments, “we7 is designed by music lovers for music lovers. We want to be able to make it as easy as possible for fans to hit play and listen to their favourite songs. The success of our Listening Parties to date confirms that fans consider streaming on-demand as a viable alternative method of accessing licensed music and remain undeterred by ad-funded streaming.”
Listen here on We7 and
on The Sun.
