Iconic American rapper Snoop Dogg has officially been named an 'honorary coach' for Team USA ahead of the Winter Olympics in Milan and Cortina, Italy, set for February 2026.
The United States Olympic & Paralympic Committee (USOPC) announced the 54-year-old artist will take on "a volunteer role celebrating and supporting America's athletes off the field of play." This non-competitive position acknowledges Snoop Dogg's growing engagement with the Olympic movement, which saw him feature prominently during the Paris Summer Games last year as a special correspondent for NBC's coverage, in addition to performing at the Los Angeles 2028 handover ceremony.
Expressing his enthusiasm for the role, 'Coach Snoop' stated: "Team USA athletes are the real stars - I'm just here to cheer, uplift and maybe drop a little wisdom from the sidelines." He added that the team "represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that's a win for me."
USOPC chief executive officer Sarah Hirshland welcomed the announcement, noting that the hip-hop star’s "enthusiasm for the Olympic and Paralympic movement is contagious." The organization expects Snoop Dogg to "lend his signature humour and heart" to help inspire and motivate the American delegation as they prepare for the Winter Games.
Snoop Dogg, whose real name is Calvin Broadus Jr, is known to be a dedicated sports enthusiast; in 2005, he founded the Snoop Youth Football League, an organization committed to providing opportunities for inner-city children to play American football.
