The revolutionary audio platform for kids, Yoto, has today announced an exciting new addition to its growing music library: an official David Bowie Yoto card. This exclusive card, launching today, introduces the legendary artist’s timeless work and boundless imagination to a new generation of listeners.
Designed for curious kids and families, the card features a bespoke track listing compiled specifically to showcase the iconic songs that defined Bowie’s illustrious career. Working closely with the managers of Bowie’s catalogue, along with Warner Chappell Music and Warner Music, Yoto has carefully curated an album filled with hits that are both timeless and kid-friendly.
Bowie's music is a natural fit for young listeners, thanks to its powerful stories, unforgettable melodies, and lyrics that spark wonder—from outer space adventures to colorful characters. Each track transforms the Yoto Player into a portal to the worlds of sound and vision the "Starman" created, encouraging kids to embrace individuality and dream bigger.
Dom Hodge, Head of Music and Sound at Yoto, expressed his excitement, stating, "Bowie’s legacy is a celebration of sound, style and self-expression, and his music truly resonates through the ages... We are incredibly excited to bring this catalogue to a whole new generation of little starpeople around the world."
The card itself honors Bowie's bold visual legacy, featuring the iconic Kansai Yamamoto ‘Tokyo Pop’ jumpsuit image captured by celebrated photographer Masayoshi Sukita. Furthermore, each song has its own bespoke pixel display artwork for the Yoto Player screen.
Kirsten Sharp, Senior Director of Creative Services at Warner Chappell Music, shared her delight at the partnership, noting that it offers "a brilliant new way for young minds to discover Bowie's unique sound and message of individuality, helping them find a new hero for life."
The Bowie Yoto card is available now for $\textsterling{11.99}$ at www.yotoplay.com. With a running time of 52 minutes, it is compatible with both the Yoto Player (3rd Generation) and the Yoto Mini.
