15 September 2025
Newsdesk
In a landmark move for the live music industry, Sam Fender has become the first artist to complete a tour using a fleet of all-electric trucks, setting a new standard for sustainable touring. The final leg of his sold-out "People Watching" tour saw four fully electric Mercedes-Benz eActros 600s transport stage sets and equipment across 900 miles, covering major cities from Manchester to Belfast.
This pioneering effort, made possible through a partnership with Mercedes-Benz Trucks and tour logistics company KB Events, demonstrates the real-world viability of electric heavy goods vehicles (HGVs) for large-scale tours. Until now, the range and charging limitations of electric trucks were seen as a major obstacle, but the eActros 600s proved they could meet the rigorous demands of a demanding tour schedule.
Sam Fender celebrated the achievement, commenting, "Hopefully this will show what can be achieved on future tours, and other artists will jump onboard too. Big thanks to everyone involved, and to Massive Attack for pioneering the way with more sustainable touring."
According to Richard Burnett of KB Events, the tour's success relied on strategic planning. The trucks required a maximum of a 90-minute charge, a stop that was easily integrated into the existing tour schedule. Burnett also pointed out that as more venues install their own charging hubs, this process will become even more seamless, paving the way for wider adoption across the industry.
The tour marks a significant moment for Daimler Truck UK, with Managing Director Heiko Selzam stating, "Concerts bring joy to millions, and now they can also help drive a more sustainable future. The eActros 600 shows that electrification works, even in one of the most demanding industries—live touring."
Beyond his environmental efforts, Fender continues to make a positive impact. He recently raised over £100,000 for the Music Venue Trust, supporting 38 independent venues across the UK. His third album, "People Watching," was also nominated for the 2025 Mercury Music Prize, his second nomination for the prestigious award. Sam Fender's tour isn't just a win for his music; it's a win for sustainable logistics and the independent music scene.
