Justin Bieber is about to drop a new album.
Def Jam will release his long-awaited seventh album on Friday 11 July, sources revealed to The Hollywood Reporter.
Bieber reportedly headed to Iceland in late April to put his finishing touches to the project, his first since 2021's Justice.
On Thursday, a billboard in Iceland showing Bieber and the word "Swag" started to go viral online. The same billboard was erected in Los Angeles later on Thursday.
Bieber also posted several photos of his own on Thursday, showing what appears to be the album's tracklist.
Recent posts on Instagram of studio images suggest that music being played for Bieber is past its tracking phase and that the stereo files seen are a finished mix.
Sources shared with The Hollywood Reporter in April that Bieber had been hosting "jam sessions" at his Los Angeles house, where attendees included his longtime DJ Tay James, musical director HARV, SZA collaborator Carter Lang and Australian artist Eddie Benjamin.
Features on the album include Gunna and Sexyy Red as well as Cash Cobain, each of whom Bieber has shouted out on social media in recent months.
Bieber's long-awaited album comes four years after his last. In that time, he has had a child with his wife, Hailey Bieber, and split from his longtime manager, Scooter Braun.
