Rapper Gunna and businessman Samir Kamani launched their P by Gunna x boohooMAN collaboration with a star-studded party in Beverly Hills earlier this week.
To mark the launch of their premium streetwear brand, the Drip Too Hard hitmaker and boohooMAN CEO invited stars to celebrate their streetwear collaboration at The London West Hollywood at Beverly Hills on Wednesday 5 June.
The launch party drew in celebrities including fellow rapper Tyga, actress Karrueche Tran, Lil Wayne's daughter Reginae Carter, reality TV star Larsa Pippen and her daughter Sophia Pippen, comedian/actor Desi Banks and musicians Jozzy and Jeleel.
Media personality Draya Michele also hit the red carpet with her basketball player boyfriend Jalen Green, marking her first public outing since giving birth to their baby on 12 May.
Guests were treated to exclusive previews of the collection as well as live music and curated cocktails.
Expressing his excitement about the collaboration, Kamani said, "Partnering with Gunna for this premium range has been an incredible journey. His unique style and vision perfectly align with boohooMAN's commitment to pushing fashion boundaries and offering innovative designs."
Gunna added, "Creating this collection with Samir and the boohooMAN team has been a dream. We wanted to bring something fresh and premium to the market, and I believe we've achieved that."
P by Gunna, boohooMAN's first-ever premium sub-brand, features a mixture of cropped graphic tees, boxy fit jackets, jerseys, knitwear, tracksuits, and oversized denim, all inspired by proportion play silhouettes with a mix of washed vintage athleisure fits, heavier fabrics, and '70s-shaped silhouettes. The pieces range in size from XS-3XL and are priced between $10 (£8) to $150 (£118).
