NEWS
The British Music Embassy returns to SXSW with a record 70+ showcase performances
15 February 2024
The British Music Embassy (BME) is returning to Austin, Texas from Saturday, March 9 to Saturday, March 16 to shine a light on some of the most exciting music talent from across the UK. The BME will be presenting more than 70 showcase performances representing the breadth and depth of new and established British music across different genres. As the British presence and influence at SXSW continues to grow, the BME will be taking up residency in the Backyard at Downright Austin (formerly the Sheraton) for the first time, creating a two-stage outdoor venue – a festival within a festival – for some of the most in demand gigs of the week.
Across the eight days there will be 12 shows, with 8 night and 4 afternoon shows. Established acts such including Ash, Gruff Rhys, and Frank Turner & The Sleeping Souls will all take to the stage. The program will also feature performances from hotly-tipped artists such as Victoria Canal, Rachel Chinouriri, Coach Party, Jeshi, Divorce, Jaz Dhami, Lottery Winners, Äyanna, Porij, Sanity, Fat Dog and many more with the occasional surprise mixed in.
The British Music Embassy is brought to you by lead media partner BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade (DBT), The Ivors Academy, The British Council, and collective management organisations PPL and PRS for Music.
The BME are working with a range of partners across the week including BBC Music Introducing who are hosting three nights from 13-15 March. Other programming partners across the eight days include ATC-Live, Clash Magazine, Fierce Panda Records, Licks Magazine, Output Belfast, Propaganda & Xtra Mile Recordings.
The main stage will once again be powered by the Bowers & Wilkins Sound System, with the world-renowned audio brand’s custom built, one-of-a-kind high-performance PA system bringing its revered True Sound to the live music stage
The full line-up includes:
Angélica Garcia, Ash, Äyanna, Bleach Lab, Bodur, Chalk, Chartreuse, China Bears, Coach Party, Conchur White, Cosmo Pyke, Crae Wolf, CURRLS, Divorce, Do Nothing, Dream Nails, Dry Cleaning, Dumb Buoys Fishing Club, Eleni Drake, Ellie Bleach, Enola Gay, Fabiana Palladino, Fat Dog, Faux Real, Frank Turner & The Sleeping Souls, Friedberg, Gareth Donkin, Gruff Rhys, Harvey Whyte, HighSchool, Holly Macve, HotWax, Humour, Izo Fitzroy, James Smith, Jaz Dhami, Jeshi, KiLLOWEN, Lambrini Girls, Lauren Ruth Ward, The Lottery Winners, The Manatees, Miso Extra, Mui Zyu, Nabihah Iqbal, Neon Waltz, Noah And The Loners, O., Pauli The PSM, Pet Needs, Porij, Rachel Chinouriri, Reevah, Sanity, Shelf Lives, Sinkane, Skinny Lister, Spyres, Tamera, Until The Ribbon Breaks, Victoria Canal, Viji, VLURE, Vulva Voce.
There will also be networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.
Across the eight days there will be 12 shows, with 8 night and 4 afternoon shows. Established acts such including Ash, Gruff Rhys, and Frank Turner & The Sleeping Souls will all take to the stage. The program will also feature performances from hotly-tipped artists such as Victoria Canal, Rachel Chinouriri, Coach Party, Jeshi, Divorce, Jaz Dhami, Lottery Winners, Äyanna, Porij, Sanity, Fat Dog and many more with the occasional surprise mixed in.
The British Music Embassy is brought to you by lead media partner BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade (DBT), The Ivors Academy, The British Council, and collective management organisations PPL and PRS for Music.
The BME are working with a range of partners across the week including BBC Music Introducing who are hosting three nights from 13-15 March. Other programming partners across the eight days include ATC-Live, Clash Magazine, Fierce Panda Records, Licks Magazine, Output Belfast, Propaganda & Xtra Mile Recordings.
The main stage will once again be powered by the Bowers & Wilkins Sound System, with the world-renowned audio brand’s custom built, one-of-a-kind high-performance PA system bringing its revered True Sound to the live music stage
The full line-up includes:
Angélica Garcia, Ash, Äyanna, Bleach Lab, Bodur, Chalk, Chartreuse, China Bears, Coach Party, Conchur White, Cosmo Pyke, Crae Wolf, CURRLS, Divorce, Do Nothing, Dream Nails, Dry Cleaning, Dumb Buoys Fishing Club, Eleni Drake, Ellie Bleach, Enola Gay, Fabiana Palladino, Fat Dog, Faux Real, Frank Turner & The Sleeping Souls, Friedberg, Gareth Donkin, Gruff Rhys, Harvey Whyte, HighSchool, Holly Macve, HotWax, Humour, Izo Fitzroy, James Smith, Jaz Dhami, Jeshi, KiLLOWEN, Lambrini Girls, Lauren Ruth Ward, The Lottery Winners, The Manatees, Miso Extra, Mui Zyu, Nabihah Iqbal, Neon Waltz, Noah And The Loners, O., Pauli The PSM, Pet Needs, Porij, Rachel Chinouriri, Reevah, Sanity, Shelf Lives, Sinkane, Skinny Lister, Spyres, Tamera, Until The Ribbon Breaks, Victoria Canal, Viji, VLURE, Vulva Voce.
There will also be networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.
