Acclaimed singer-songwriter Tom Odell enters a renewed artistic chapter with his emotional new single ‘Black Friday’ out today on UROK. NPR noted early on Odell’s music has moments of “unguarded, transcendent beauty,” which presciently describes this astonishing new track. Accompanying the song is a striking new music video directed by Lucca Lutsky.
Odell co-wrote ‘Black Friday’ with his frequent collaborators Cityfall and Max Clilverd and co-produced the track with Cityfall. ‘Black Friday’ begins as a starkly arranged confessional, with haunting acoustic guitar and lilting strings, and slowly builds into a powerful, explosive crescendo. The poignant lyrics paint a relatable picture of vulnerability as Tom sings, “it’s all in my head, it’s all in my mind, I’m so selfish, you’re so kind…. I look in the mirror what is happening to me. I want a better body. I want better skin. I want to be perfect like all your other friends.” The music video for ‘Black Friday’ is the perfect companion piece to the song.
Speaking about ‘Black Friday’ Tom explains “I wrote this song on my birthday last year, which happened to be the day before ‘Black Friday.’ The song is inspired by my admiration and love for the people in my life, but also my proclivity to be unkind to myself. It’s a love song, I think, and I’m very proud of it, and I hope people like it.”
‘Black Friday’ is already making waves on TikTok, where it is resonating with new and old fans alike. People were so inspired by what they heard on Tom’s own posts, they began creating their own moving and emotionally potent content, which has generated over 85M views on the platform to date – ahead of the single’s official release. The visceral connection audiences are having with the song is palpable as evidenced in this video of Odell in concert. His track ‘Another Love’ also struck viral gold in 2022, resulting in over 4M creates on TikTok, over two billion streams, and placement on the U.S. Hot AC Chart and Top 10 on the UK’s Official Chart. The song also became an anthem in protest videos against the war in Ukraine.
As Odell readies more new music to release in the coming months, he will embark on his biggest North American tour yet this fall. The 18-city run will kick off on October 2nd and continue throughout the month hitting major cities including Brooklyn, Washington DC, Philadelphia, Boston, Chicago, Nashville, Los Angeles, San Francisco and more. He will be selling a special, limited-edition t-shirt at the fall shows to promote gun violence prevention awareness and encourage fans to learn more about gun violence prevention by visiting everytown.org.
Odell is a UK born and bred, award-winning singer/songwriter who has toured the world over during his decade-long impressive career. His social reach of 8M across platforms continues to grow. A winner of both the prestigious BRIT and Ivor Novello Awards, his five studio albums include his latest and independently released Best Day Of My Life, which is his most streamed album to date, adding to his 23M monthly listeners on Spotify and 3.2 BILLION career-streams.
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