22 February 2023
Newsdesk
The wait is over, Masego’s self-titled album will be released on March 3. This time round the GRAMMY®-nominated artist explores his dualities in his sophomore album reflecting on his love practices with playful humor. Masego pushes himself to new levels of vulnerability while staying true to his authentic sound. Today, as the album pre-save launched, Masego unveiled the official video for his new single, “Two Sides.” An ode to the complexities of romance, which Masego explores in the singles visuals with a couple of sweethearts go on a double date with their “twins.” Masego starts seeing doubles everywhere. Helmed by director/photographer Mahaneela, the visual playfully exposes different sides of his personality.
While seasoned within his genre, Masego is only the artists second album, on the strength of cultivating a loyal fanbase he has amassed nearly two billion combined global streams in his career to date. Lady Lady, his full-length debut, contained the breakout hit "Tadow," certified Platinum in the U.S., Diamond in Brazil and Gold in Mexico. The deluxe EP Studying Abroad: Extended Stay, which included the break out hit “Mystery Lady Ft. Don Toliver,” earned Masego his first GRAMMY® nomination. He’s sold out shows and played festivals across the world and his upcoming North American tour is almost completely sold out in advance of its March 12 launch. For details on the You Never Visit Me Tour.
Fans who pre-save the digital edition of Masego will instantly receive the album’s first three singles – “Two Sides,” “You Never Visit Me” and “Say You Want Me,” which have already racked up more than 15 million combined streams worldwide. Clash Magazine said, “‘Two Sides’ is a Gemini love story, with Masego attempting to stick up for this oft-maligned star sign. There’s a nimble vocal, one that expresses his playful side, while his jazz roots also shine through on a track that oozes charm.” HYPEBEAST, REVOLT, Consequence and Rated R&B were also among the many outlets that singled out “Two Sides” in their new music coverage.
The new album is deeply collaborative. Masego sought out what he calls the “outliers, the savants” – people like Kelvin Wootan, Louie Lastic, Richie Souf, Monte Booker, WaveIQ and Rocaine.
“In the past it's been, 'Hey world, I'm talented! Look! Spinning plates!',” he says. “But now it's like, ‘Let me show you my friends’. I'm still playing tons of instruments and doing all the things but I'm really allowing my friends to shine.”
Track Listing - Masego
1. Black Anime
2. Sax 5th Avenue
3. What’s Your Flavour
4. Afraid of Water
5. Down In The Dumps
6. You Play With My Heart
7. Remembering Sundays
8. Who Cares Anyway
9. Bye Bye My Love
10. Say You Want Me
11. Two Sides
12. You Never Visit Me
13. In Style
14. Eternal Sunshine (Firepit)
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