Rising star Chloe Moriondo has unleashed new album SUCKERPUNCH. The 13-track collection is available now via Public Consumption/Fueled By Ramen. In celebration of the release, Moriondo has also shared an official music video for Plastic Purse, which is streaming now on Chloe’s official YouTube channel. The Willy-Wonka-meets-Lord-Of-The-Flies visual finds mad scientist Moriondo shrinking boys to fight for survival inside of her titular plastic purse.
On their new album SUCKERPUNCH, singer/songwriter Chloe Moriondo inhabits an entire cast of unruly characters: a larger-than-life vigilante who collects ill-behaved boys like figurines, a champagne-popping Barbie doll with its hair chopped off, a champion boxer stepping into the ring in a satin pink Hello Kitty robe. Expanding on the untamed imagination and volcanic emotionality of 2021’s Blood Bunny the 20-year-old Michigan native uses that whirlwind storytelling as a vessel for self-exploration, uncovering potent truths about self-image and obsession and the complexities of power. When matched with SUCKERPUNCH’s high-voltage sound, the result is the most gloriously uninhibited work yet from a truly one-of-a-kind artist.
Working with producers/co-writers including Oscar Scheller (Rina Sawayama, PinkPantheress, Charli XCX), David Pramik (Machine Gun Kelly, Oliver Tree), and Teddy Geiger (Caroline Polachek, Olivia O’Brien), SUCKERPUNCH signals a new era for Moriondo and marks a bold leap forward from the understated indie-pop and jittery pop-punk of Blood Bunny.
At turns campy and confessional, tender and explosive, SUCKERPUNCH kicks off with Popstar: a deliciously off-kilter track that pays adoring homage to the pop queens who inspired much of the album. “My vision for ‘Popstar’ was to make a Britney Spears/Kesha baby that sets the tone for the whole record” Moriondo says. From there, SUCKERPUNCH launches into the sticky-sweet escapism of Fruity, a gang-vocal-fueled anthem primed for ecstatic screaming-along. While songs like Fruity radiate an unstoppable joy, SUCKERPUNCH also shines a bright light on the darker corners of Moriondo’s psyche. “I was incredibly angry when I wrote some of these songs, and felt so sick of being perceived as a soft person” they point out. Along with Trophy (a hilariously scathing track Moriondo refers to as “a song for girls who want to feel better about themselves, and maybe go key somebody’s car”), the album’s more blistering moments include the frenzied catharsis of Plastic Purse. “That song is the most fun I’ve ever had writing lyrics—it’s me getting my anger out about stupid indie boys who take advantage of girls, picturing them as these tiny little creatures that I scoop up and then throw into a plastic purse,” says Moriondo. With its feverish beats and fast-shifting tempos, Plastic Purse rushes forward with a reckless velocity as Moriondo calls out all those “bonehead Cheez-It brains” building to a supremely cheeky outburst at the chorus (“Rub the lamp, you want it, I’m a genie/I’m a punisher, call me Phoebe”).
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