03 December 2019
Newsdesk
American Express presents BST Hyde Park adds another massive headliner for 2020 - the world’s biggest pop artist - Taylor Swift. Lighting up the London stage on Saturday 11th July, Taylor is the third act to be announced and joins the ultimate girl band Little Mix who headline on Saturday 4th July and US rockers Pearl Jam on Friday 10th July.
Having just released her latest album Lover to critical and commercial success, Taylor is the hottest artist on the planet. The album was her fourth UK Number 1, making her the female star with the most chart toppers this decade, and was the top selling album in the US in just 48 hours of release. Lover had the highest first week sales for any album in the US since her 2017 release, reputation.
And she is equally famed for her live extravaganzas. When Taylor came to BST Hyde Park in 2015, she was riding high on the success of her 1989 album and performed a landmark concert to 65,000 fans. All the hits, an incredible show, famous friends joining her on stage - she made London her own.
From 9am Tuesday 3 December until 8.30am Friday 6 December 2019, eligible American Express® Cardmembers can exclusively purchase tickets before they go on sale to the general public. Visit axs.com/bsttayloramexpresale to book. T&Cs apply.
5 years later, Taylor has become one of the defining artists of a generation. Named as Artist of the Decade by the American Music Awards, the Lover album has received universal plaudits and spawned its own festivals – Lover Fest East and Lover Fest West in the USA.
Her legendary shows are pop spectacles of the highest order - from huge guests that have ranged from Camilla Cabello to Mick Jagger over the years, to amazing stage sets including Reputation Stadium Tour’s giant inflatable snake. 2015 saw her soaring over the Hyde Park crowd on a giant rotating bridge!
Her rich catalogue of songs have defined a decade - massive hits like ‘I Knew You Were Trouble’, ‘We Are Never Ever Getting Back Together’, ‘22’, ‘Shake It Off’, ‘Blank Space’, ‘Bad Blood’, right up to recent smashes ‘Me (ft. Brendon Urie)’, ‘You Need to Calm Down’ and ‘Lover’.
Taylor was the first woman and one of only two female solo artists, along with Adele, to win Album Of The Year twice at the Grammys for her solo recordings. She won the award for 2010 for Fearless and again in 2016 for 1989.
This month, Taylor surpassed another milestone - she won six American Music Awards, taking her all-time total to 29. Taylor is the most awarded artist in AMA history.
Now Taylor returns to London, a city that has become a second home for her, which she immortalised in the track ‘London Boy’ on the new album.
Welcome home, Taylor!
American Express presents BST Hyde Park is back for another year of unique shows and unforgettable music moments, for the 8th edition. It has become THE place to be in the London summer, a date in the diary for 100s of 1000s of fans every year.
Last year continued the tradition of must-see experiences that has seen The Rolling Stones return to Hyde Park, Carole King play her classic album ‘Tapestry’ in full for the first time ever, comebacks for The Strokes and The Libertines and many more.
There was Celine Dion slaying, Stevie Wonder stunning with a greatest hits set, Barbra Streisand charming fans and critics alike in a rare show, Florence + The Machine bringing a host of female performers to their day as well as co-headliners The National and finally, Robbie Williams royally entertaining a sold out Hyde Park.
And of course, Open House will return, the FREE 4 day event between the two weekends of music, offering amazing events and activities for everyone - free vibrant live music & entertainment, sensational open-air cinema nights, live sport showings, street food, pop up bars and loads for the family too.
Alongside bringing fans the superstar artists they deserve, is a real commitment to Accessibility, Community and Sustainability that American Express presents BST Hyde Park is very proud of...and strives to improve year on year.
In 2019, the event was awarded Gold on Attitude Is Everything’s Charter of Best Practice for its facilities for deaf and disabled fans - including accessible viewing areas, roaming drinks vendors, lowered counters, dedicated accessible entrances with shuttles from car parking, British Sign Language interpreters for all acts on The Great Oak Stage, accessible toilets at every toilet block, Hearing Induction Loops, free Personal Assistant tickets for all ticket types. American Express presents BST Hyde Park is one of the few festivals that allows and provides facilities for guide dogs.
Community initiatives do not stop with our midweek programme either, it also includes interns from local colleges working with the team, local schools performing at Open House and much more. And sustainability is at the heart of the festival with a green team advising fans on recycling, fuel from 100% renewable resources, 100% biodegradable food packaging, compostable paper cups across the site. Artists are even advised on greener riders. Real time monitoring in 2019 helped reduce energy use by 25% and we continue to find ways to be more and more environmentally friendly.
