TODAY it is announced that Kojo Funds will perform live at a special preview event for Idris Elba’s directorial debut YARDIE on Thursday 23rd August, a week ahead of its nationwide release. Audiences will be treated to a live set from the platinum-selling artist ahead of the film, which will be followed by a Q&A with director Idris Elba. The event will be hosted by 1Xtra DJ, Yasmin Evans, and satellite streamed into approximately 200 cinemas across the country.
Since coining the term Afro-swing, Kojo Funds has been the driving force of the music now heralded as the sound of UK black diaspora. He first made waves with 2016 release, ‘Dun Talking’, which was the first video on the GRM Daily to reach 10 million views, and has since dropped instantaneous underground hits like Warning, My 9ine and Fine Wine. Kojo has already sold well over 2 million singles in the UK alone, including the platinum-selling,
‘Finder Keepers’, with Mabel. Kojo Funds will perform three tracks live ahead of a special preview to Idris Elba’s directorial debut, YARDIE.
Set in 1970s Kingston, Jamaica and 1980s Hackney, YARDIE centres on the life of a young Jamaican man named D (Aml Ameen). After his older brother is murdered, D is taken under the wing of crime lord and music producer, King Fox. But when a turf war escalates in Kingston, King Fox dispatches D to London, where he reconnects with his childhood sweetheart, Yvonne (Shantol Jackson) and hooks up with a soundclash crew. Before he can be convinced to abandon his life of crime, he encounters the man who shot his brother and embarks on an explosive quest for retribution, which brings him into conflict with London gangster Rico (Stephen Graham).
MASSIVE - a new brand designed to connect younger cinema audiences to British film through exclusive ‘see-it-first’ previews, kicks off with special previews of Idris Elba’s directorial debut YARDIE ahead of its nationwide release on 31st August.
MASSIVE, supported by the BFI and in partnership with BBC Radio 1 and Radio 1Xtra, and delivered by crowdsourced cinema platform ourscreen will support a select number of British films in their release, with the aim of reaching a younger and more diverse audience.
More information on the films to be supported by MASSIVE can be found at http://massive-cinema.com or @massivecinema on Instagram.
YARDIE is released by STUDIOCANAL in cinemas nationwide from August 31.
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