By Alan Edwards

With a guest list of music legends including members from the Sex Pistols, Generation X, The Cult, The Stranglers, Don Letts, Joan Armatrading, Natalie Appleton, Mica Paris. Buy here.

Sponsored by Don Julio Tequila

Godfather of modern music PR, Alan Edwards, celebrated the launch of his memoir, I Was There: Dispatches From a Life in Rock N Roll, at Iconic Images Gallery, Piccadilly last night (5 June). With an array of special guests in attendance, including clients past and present, the event was a gathering of British rock legends, the likes of which is rarely seen: Members of the Sex Pistols, Paul Cook, Steve Jones and Glen Matlock, The Cult guitarist Billy Duffy, legendary singer songwriter Joan Armatrading, original lead vocalist and songwriter of The Stranglers Hugh Cornwell, soul queen Mica Paris and many more. The event was sponsored by Don Julio Tequila, in partnership with book publisher Simon and Schuster.

I Was There traces Edwards’ career from the thriving punk scene of ’70s London, which inspired him to set up his own PR company, through his work with acts such as Blondie and the Rolling Stones, his collaboration with David Bowie over nearly four decades, his move into the pop world with the Spice Girls, his work with iconic supermodel Naomi Campbell, and beyond.

During his speech on the night, Alan Edwards said: “This is of course not just my story, but also that of so many of you in the room. I’m sure we all had a moment when we realised we were living through extraordinary times”

“I’ve told some of these stories in bars, cars and places afar… often just to pass the time. So much of our time was spent just waiting for things to happen, but when they did they were not the kind of things you forget.”

I Was There: Dispatches From A Life In Rock N Roll is out today, Thursday 6 June.

Praise for I Was There: Dispatches From A Life In Rock N Roll:

“Alan wasn’t just there, he was everywhere, as immersed in the world of rock as any of the bold-face names he represented. From glam to punk, from Bowie to Jagger, from small clubs and sweaty pubs to stadiums and enormodomes, Alan saw it all… and wrote it all down. A brilliant book by a brilliant man.” - Dylan Jones

“A beautiful, warm, jaw-dropping, once-in-a-lifetime, lifting-the-stone guide to a secret world . . . Edwards is an endlessly charming and gently amused companion as he reveals the truth about that lost time when the music was an embarrassment of riches. I loved it. And if the music ever mattered a damn to you, then you will love it too.” - Tony Parsons

“Alan is a master of intrigue and suspense… An absorbing read.” - Hugh Cornwell

“If Edwards played at Glastonbury, he’d be in the Sunday afternoon ‘legends slot’’’ - Number 1 Entertainment PR in the ‘UK Power Book 2024’, PR Week

Accompanying the event was an exhibition, which will run in Iconic Images Gallery until Monday June 10th. The exhibition includes an array of archived items, many of which are cited in the book. Including large framed collages of flyers and artwork from Bowie tours, which Edwards preserved in perfect condition, along with recreations of Edwards’s own office desk complete with vintage telephone and limited edition Bowie can of coke.

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