*Essential dates from 100 years of teenage kicks, archive photos in a bound 2024 planner*
*MOYC Research T-shirts in two styles*
*MOYC football scarf, calendar, and posters *
* Many more gifting ideas*
*Proceeds support the MOYC education and preservation work*

Museum of Youth Culture, (MOYC), launches a new range of merchandise designed in-house by the Museum team for Christmas gifting and beyond, all proceeds support the Museum’s Education and Preservation work.

Bring the power of social history into your daily life with, 'The Subculture Diary 2024’ is a pocket-sized youth culture bible, illustrated with iconic subculture photography featuring key dates from the decades that changed and influenced youth culture. Plus, essential festivals and events for the year ahead and quotes from photographers and figures from iconic movements. There is plenty of space for rockers or grime lovers to add their own appointments, meetings, parties and anniversaries in this 192 page diary and includes a digital download for your online calendar. 'The Subculture Diary 2024’, is bound in a durable A5 soft-back cover with two different cover images to choose from - ‘Kill The Bill by from Aiyush Pachnanda and the ‘Mod Couple’ by George Plemper.

For the first time, Museum of Youth Culture have produced a range of clothing 'Youth Culture Researcher' t-shirts, socks, and lighters. Brighten up a dreary winter morning with our limited edition MOYC 'film-strip' football scarf featuring iconic rave culture shots.

Building on the success of our previous range - the selection of merchandise has been expanded by popular demand and includes favourites such as our monthly fanzines on hot topics in Youth Culture, a range of iconic posters from our archives, along with ‘Grown Up In Britain’ postcard packs. Plus, our first book ‘Grown Up in Britain’ - created from thousands of treasured photographs, ticket stubs, pin badges that were submitted by the public throughout lockdown.

All the merchandise has been carefully designed and researched in house at the Museum of Youth Culture, profits go towards our work preserving and educating to inspire future generations.

New gifts ideas featured in the Museum of Youth Culture shop include:
• 'The Subculture Diary 2024’ –£20.00- Featuring iconic dates such as, Greggs launch ‘Vegan Sausage Roll’, Criminal Justice Act March and Riots, first issue of Spare Rib, Rinse FM begins broadcasting, first ever episode of The Simpsons and all the key music festivals for discerning culture vultures.

• MOYC T-shirts - £25 – Two different designs, ‘The Classic’ white t-shirt style and ‘Ringer white t-shirt, both sporting ‘MOYC’ front logo and ‘Youth Club Research’ on the reverse, made on 100 % cotton finish.

• MOYC Scarf - £30 – Show your support for the youth team with the photo negative strip style with iconic rave culture shots- made of 100% soft acrylic yarn and made in Germany.

• MOYC calendar £15 – Designed by Illustrator Katie Town and features youth culture painted collages for each month including Kill The Bill for the 40th anniversary of the Criminal Justice Act.

• Subculture Poster Classic - £20- designs including :-
‘Ozzfest’- three Nu-Metal boys photographed by Rebecca Lewis in baggy jeans, band tees and gelled up hair from noughties.
‘Hacienda Acid House Ravers’ - Packed dance floor image, at the height of the Second Summer of Love in ’89, photographed by resident photographer and Mancunian Peter Walsh.
‘Boombox’ - Take it back to the streets with this shot of the iconic ghetto blaster on 42nd Street, New York City, 1980s, photographed by Peter Anderson.
More images include Normal Jay With Vinyl, Mod Girl, Breakdancer, Space and many more - all posters are printed on Forest commission approved size A2 (42cm x 59.4cm).

• Grown Up In Britain Postcard Pack - £10 – A limited edition postcards pack consists of 25 postcards celebrating our favourite images from Grown Up In Britain campaign submissions.

• Zines - £5 – various topics Fashion & Identity, Summer Vibes, First Beginnings, Pride Month and more.

• Fine bone China Mugs –£10- designs include Blackpool Teddy Boys photograph sent in by Bob Abraham and an original pin badge from The Rusty Pin collection. Other designs include - Shirley Baker punk, gay liberation Skate city, Rave smiley and Normski. MOYC collaborated with Stoke-on-Trent-based artisans potters Heraldic Pottery.

• Grown Up In Britain - 100 Years Of Teenage Kicks’ photo album book - £20 Created from a highly successful online public campaign public during lockdown- the nation submitted their own photographs showing what it was like growing up across the country and challenging traditional stereotypes about young people. Travel through the 90 page 10” x 12” softback nationwide photo-album covering 100 years (1920 to 2020) of youth culture.

Founder of Museum of Youth Culture, Jon Swinstead comments, “We have listened to our supporters requests and have produced this new range of items with them in mind. The diary will be a must have for those interested in youth culture social history and who does not like a cosy scarf for the winter? The profits help us to continue to offer workshops, talks and exhibitions around the country”. He continued “Aside from the new merchandise, our mission remains the same to find a permanent home for the museum. This is still of paramount importance, and it would be great to hear about spaces we could use. We have a proven track record in re-activating empty or unused shop space, stimulating interest, and building footfall in the streets and other areas we have been located”.

The Museum of Youth Culture online store features carefully selected eco-friendly, nostalgic gifts, produced in the UK including subculture books, t-shirts, posters, and mugs using images from era defining moments from their extensive photography archive and proceeds support the Museum’s Education and Preservation work.

Museum of Youth Culture new merchandise range is not just for Christmas – it is for all year-round gifting needs that makes a difference.

For full product listings visit :-

'The Subculture Diary 2024’ will be available in the MOYC online store and at Modfather Camden/Brighton.


We have a Museum of Youth Culture Calendar, Subculture Diary 2024 to give away!

To enter simply name one artist on our new Tickets Directory.

Just send your ANSWER on an email with MOYC in the subject line to please include your NAME, EMAIL, ADDRESS & TWITTER HANDLE (if available).

It's that simple! Best of luck!

You can double your chances by liking & retweeting the competition on our Competitions Club page @competitionsC. Good luck & tag friends for extra entries.

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