Hard Rock are offering a once in a lifetime opportunity for one band to support the legendary Bruce Springsteen and the E Street Band at 2012’s Hard Rock Calling. Coined Hard Rock Rising, the global battle of the bands competition will see local bands from all corners of the planet rocking it out to win the prestigious slot alongside The Boss and some of music’s finest performers.
Taking place from 13th-15th July, Hard Rock Calling is now one of the UK’s, and the worlds, premier festivals. Housed in London’s iconic Hyde Park, the annual event has seen headlining performances from acts including The Killers, Bon Jovi, Stevie Wonder and Aerosmith. For the fourth year running the event has played host to one lucky band plucked from obscurity and thrust into the limelight alongside some of the industry’s biggest names.
Hard Rock, in a partnership with online music services company ReverbNation, will host an open registration for bands from Friday 6th January through Tuesday 17th January 2012. The combination of Hard Rock’s iconic brand and ReverbNation’s extensive network of over 1.8 million artists around the world, will give great undiscovered bands an international stage to jumpstart their careers.
To register future UK rock stars bands can visit the London, Manchester and Edinburgh Hard Rock Cafe Facebook pages. Following open registration, fans decide who moves on to the live performance phase of the program and can vote on any Hard Rock’s Facebook page by downloading free tracks from bands of their choice. For full rules and a list of participating locations visit www.hardrock.com. Once fans have chosen their favourites Hard Rock Cafes around the world will host live battles will take place. Followed by a fan picked top 10 and then a panel of celebrities and industry professionals picking the first, second and third places.
The winner will not only win the place on the bill alongside Springsteen, but also the ultimate rockstar treatment during their time staying in London throughout the festival. Second and third place bands will receive $5,000 and $2,500, respectively, in ReverbNation PROMOTE IT credits, a revolutionary tool that creates targeted, highly effective Facebook advertising campaigns for musicians and venues promoting songs, Facebook pages and concerts.
