28 September 2020
Newsdesk
Groundbreaking composer and pianist Ludovico Einaudi, one of the most successful musicians on the planet, today
hits the top spot of the UK Classical Chart with his new album ‘Einaudi Undiscovered’. He has been No.1 a total of 62 times in the combined classical chart with 8 different albums spanning from 2003 to 2020. Einaudi currently has four albums in the top 10 of the Classical Artist chart.
With a career than spans three decades, Einaudi’s music has become some of the most recognisable in the world, making him the world’s most ubiquitous contemporary composer. Having sold out seven nights at London’s Barbican last summer, he repeatedly tops the classical charts globally with his hauntingly beautiful and evocative music. He has become the biggest streamed classical artist of all time, with one in ten classical streams in the UK being music from Einaudi. With over 1 million streams a day, the pianist has clocked up a staggering 2.4 billion streams.
Einaudi’s music has caused a dramatic uplift in classical streaming as a whole. Gennaro Castaldo at the BPI explains ‘The Einaudi Effect’: “Streaming of classical repertoire is growing at a rapid pace - faster than any other music genre, last year up by 42 per cent. Ludovico Einaudi is in the vanguard of this exciting shift as its most streamed artist, and in the process he is not only seeing a huge leap in his own considerable fanbase around the world, he is also helping to draw many more people of all backgrounds into the wonderful world of classical music.”
‘Einaudi Undiscovered’ features a selection of hidden gems handpicked by Einaudi himself from his incredibly rich and extensive back catalogue, including previously unreleased tracks. From live renditions of tracks such as ‘La Nascita’ and ‘In Un’Altra Vita’, to a Starkey remix of ‘Experience’, alongside lesser known material and pieces from his soundtrack work, this new album gives listeners the opportunity to connect and discover the music of this multi-faceted artist. It also features a rarely heard vocal version of his most popular composition ‘Nuvole Bianche’ and the Main Theme from ‘The Third Murder’ which was previously only released in Japan.
Undoubtedly, Einaudi is one of the most prolific contemporary artists of our generation. Having experimented with multiple styles to develop his signature sound, his repertoire is full of hidden treasures and highlights on which he sheds a new light with this new album.
“For me it was nice to look back, brush up my memories, being surprised and somehow rediscover myself, and compose a new necklace made of stones of my past” says Einaudi.
‘Einaudi Undiscovered’ is out now on Decca Records
