Kris Jenner looking to trademark 'Proud Mama' phrase

U.S. reality star Kris Jenner has reportedly filed an application with the U.S. Patent and Trademark Office to trademark the phrase #ProudMama.

Kim Kardashian's mother has been using the phrase for various business ventures and on social media and she wants to make it officially hers for advertising purposes, according to TMZ.com.

Earlier this year (15), Jenner filed a request to trademark the word "momager", but it is unclear if that application has been approved.