Kopparberg, the premium cider from Sweden, will today launch a unique music app; the Kopparberg Festival Player. Employing the expert talents of Spotify and Last.fm, this is the first time these two music services have worked together on a brand-led project.
The partnership combines intuitive data from Last.fm, the global music discovery service, and Spotify’s huge catalogue of over 18 million songs, to create a unique app exclusively for Kopparberg Cider. This is the first playlist generator of its kind, focused completely on UK festivals and will only be accessible via the Kopparberg UK Facebook page, facebook.com/KopparbergUK.
Through the innovative app, the user browses a selection of festival artists using a navigational slider which uses Last.fm’s huge banks of scrobbling data to classify the line-up from the more un-established acts to the festival headliners. The user then selects three artists and the app processes these choices to generate a bespoke Spotify playlist. The playlists will be permanently showcased on the Facebook app, so that new users immediately get a sense of what is trending.
Other features of the Kopparberg Festival Player include the ability to share playlists with friends and a competition to win tickets to the most sought-after festivals in the UK this Summer, including; Field Day and Secret Garden Party.
The announcement of this app coincides with the launch of Kopparberg’s multi-million pound, multiplatform advertising and marketing campaign entitled ‘ün-established since 1882’.
