Riffioso

Producer Riffioso is best known for his symphonic sound - recently winning him Devlin's seal of approval. But he tells us that remixes are a dime a dozen these days and as far as he’s concerned, the evolution is something called the Reflix.

Reflix? What? You ask…

Put simply, it is where someone remixes the song and then re-interprets the video. Still confused? Have a read of the simple rules of Reflixing:

1. The music must be a remix
2. You can’t use the original video.
3. Everyone must be credited.
4. Nothing is sacred, everything that exists will be altered.

Riffioso's work features heavily on www.reflix.co – the site devoted to the art of reflixing – we caught up with the man himself for a chat.

Music News: Who are you and where are you from?
Riffioso: I'm Riffioso and a music producer and scientist currently based in a London studio…

Music News: How long have you been making music?
Riffioso: I have been making music for well over 10 years. I've played music for longer but it wasn't until I got my hands on a synthesiser that I knew I had found my calling. Since then I’ve not stopped creating and combining sounds.

Music News: How do you describe the Reflix?
Riffioso: A Reflix is an evolutionary step in remixing. I think the world has got the art remixing and covers down to a T and it's time to explore new ways of exploring existing songs. Is there a better way a song can be presented or is there and alternate emotion or message in the song that can be explored? Unlike remixing there is strong visual narrative in a Reflix. Whereas a remix will at most just a chop up version of the original video or add visual FX and Reflix will immerse the viewer in a whole new journey. When a song is remixed and combined with this new video the effects can be very powerful.

Music News: Where do you get your inspiration from?
Riffioso: My inspiration comes from everything in the world around me. Any experiences which create a strong emotional response will have some input into the music I make. I want to recreate that emotion by using sounds and visuals and I will hunt endlessly for the right artist to feature on my productions to enhance that feeling. It could be an old acapella or a brand new artist that hardly anyone has ever heard as long as they prove a strong emotion I will use them. Apart from that I place no limits to my inspiration and creative output.

Music News: Who are your musical and film/video heroes?
Riffioso: I think a lot of my heroes come from a visual background. Woodkid's videos are out of this world and make any song larger than life. Hans Zimmer knows how to write a score to any film. Daft punk, revolutionised the way electronic music could be used in a film score. The prodigy changed the way samples could be used in live electronic music. Kanye west's IDGF approach to mainstream is an inspiration.

Music News: Why should we reflix?
Riffioso: A Reflix is rare thing so when one is created it has more prominence in today’s over crowded art world. A Reflix gives the listener and watcher something new to experience aside from the usual genre related remixes and chopped up music videos. Maybe there is a song you don't like, or you are getting bored or it? A Reflix can breathe new life into a song. So in essence everyone has something to gain and nothing to lose.

Find out more at www.reflix.co