With the impending Diamond Jubilee and Olympics, 2012 is an iconic year for London as it celebrates the very essence of what has made London one of the most influential and cultural diverse cities in the world.

Designed by English comic book artist and visionary Jamie Hewlett (co-creator of the virtual band Gorillaz), the stunning bottle is a unique take on London’s style and fashion pioneers over the past 200 years.

Besides his Gorillaz’ collaboration with Blur’s Damon Albarn, Jamie is also known for being the co-creator of the cult comic Tank Girl.

"London has such a fascinating and rich history which has inspired me over the years. I chose to re-create seven iconic characters from different eras who are largely defined by their style as well as their impact and contribution to London's culture at the time" says Jamie Hewlett.

In addition to discovering what makes the characters iconic and pioneering, the site also offers users a chance to compete in competitions, testing their knowledge of each characters cultural era. By completing the tasks users will be in with the chance of winning some unique prizes, with an ultimate prize of signed Jamie Hewlett artwork up for grabs for anyone who can complete the final task.

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