09 February 2012
Newsdesk
Hard Rock International honours legendary guitarist Jimi Hendrix with the launch of the brand’s Jimi Hendrix Signature Series: Edition 29 T‐shirt and pin, the latter featuring a visual representation of the music legend’s most recognizable songs on a guitar image designed collaboratively in 1970 by Hendrix and artist Alan Aldridge,
creator of Hard Rock Cafe’s iconic logo.
The limited‐edition merchandise will be available in stores and online beginning Monday, January 16, 2012, with 15% of the retail price benefiting The Fender Music Foundation and the Jimi Hendrix Park Foundation“We are delighted that Jimi is playing such an important role in supporting multiple worthy causes,” said Janie Hendrix, sister of Jimi Hendrix. “It would warm his heart to know that his legacy is being honoured this way, continuing to have an impact on the entire universe. At Authentic Hendrix, we're working to fulfil his vision.
Joining our long‐term partners the Hard Rock International and The Fender Foundation allows us to continue to shape and inspire our communities through music."
Hard Rock’s Jimi Hendrix Signature Series: Edition 29 T‐shirt is inspired by a one‐of‐a‐kind guitar conceived by Hendrix and commissioned to commemorate the Hard Rock’s 40th Anniversary in 2011. The project was a collaborative effort between Hard Rock, Alan Aldridge and Fender® Musical Instruments, with the support of Janie
Hendrix. The one‐of‐a‐kind guitar was unveiled at Hard Rock Calling in 2011 in London, and has become part of Hard Rock’s world‐famous music collection.
Hard Rock’s Jimi Hendrix Signature Series: Edition 29 T‐shirt and limited‐edition pin will be available online and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.
