Morning Parade announce the release of their long-anticipated self-titled debut album - out in digital and physical formats on 5th March on Parlophone Records.
Since causing waves of excitement with the release of their limited edition single Under the Stars in November 2010, Morning Parade’s star has been steadily on the rise. Heavily tipped at the beginning of 2011, Morning Parade side-stepped the hype-trap which many a new band has fallen into by rushing out a quick debut album and instead took their time to write the album they wanted to make whilst building a solid and loyal fanbase all across Europe.
The result is a breathtaking statement of intent, demonstrating a depth of lyric and songwriting which has become increasingly rare amongst many contemporary artists. It is a purposeful, heartfelt and honest collection of songs:
From the bristling and driving rhythms, heartfelt euphoria and melodic charm of Us and Ourselves to the intoxicating, feel good anthem ‘Under the Stars’, the album takes you on an emotional rollercoaster, beautifully meandering between different textures and dynamics.
The no-holds barred emotionally rousing rock’n’roll of Blue Winter and Headlights pack a considerable punch as album openers whilst the delicate ode to unrequited love that is Monday Morning juxtaposes beautifully with the stunning, life-affirming show-stopper Born Alone, an ending of epic proportions.
Running Down the Aisle’s bewitching, shimmering dreamscape complements Close to Your Heart’s barrage of intoxicating nostalgia and Carousel’s brilliant slice of dirty electro –rock.
Half Litre Bottle’s stripped-back, lo-fi plea to a family member with a history of alcohol problems sends shivers down your spine and Speechless’ grandiose wall of sound builds with atmospheric intensity leaving you wanting to throw your hands in the air and hit the dancefloor.
From head-spinning happiness to spine-tingling sadness, glistening widescreen anthems to achingly beautiful, fragile narratives, it is an album that makes an immediate, and lasting impact.
Recorded with acclaimed producer David Kosten (Bats For Lashes, Everything Everything), the self-titled debut will be available physically and Digitally across the UK and Europe. Pre-order the album now at: http://www.morningparade.com
2011 saw the band selling out UK and European headline tours, playing to packed out tents at V Festival, touring with the likes of 30 Seconds to Mars, The Wombats and The Kooks, supporting Biffy Clyro at Ibiza Rocks and sharing a stage with Coldplay at Rock am Ring.
The debut album marks only the beginning of a hugely promising musical journey for one of the UKs most exciting new talents. Soon us, ourselves – and everyone else - will join the parade.
www.morningparade.com
